TD Ameritrade Launches New ETF Knowledge Center

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TD Ameritrade Launches New ETF Knowledge Center

Arms investors with knowledge and insights on ways to build a strategy and choose quality ETFs

OMAHA, Neb.--(BUSINESS WIRE)-- Building a diversified portfolio of exchange-traded funds (ETFs) just got simpler and more efficient, thanks to the launch of a new ETF Knowledge Center from TD Ameritrade, Inc. ("TD Ameritrade"), a broker dealer subsidiary of TD Ameritrade Holding Corporation.


TD Ameritrade's new ETF Knowledge Center arms retail investors with greater education and information on ETFs, as well as insights on key ETF investment strategies as they relate to current market environments. Plus, investors can test their knowledge of ETFs by taking a quick pulse quiz.

"When it comes to investing for the long term, many Americans still aren't doing nearly enough to pursue their intended goals. Our new ETF Knowledge Center is designed to help investors make choices in a way that eliminates extra clicks, provides objective research more directly and makes building a portfolio more visual and intuitive," said Marco De Freitas, head of products for TD Ameritrade. "The more help and guidance we as an industry can provide to help simplify what can seem like an overwhelming selection of investment alternatives, the better for everyone."

A sampling of content in the ETF Knowledge Center includes video tutorials, articles and announcements about ETFs from the basics to in-depth specialty topics, such as:

ETF Diversification
How to Build a Low-Cost Portfolio of ETFs
Accessing Commodities
Special Report: Risks Associated with Leveraged and Inverse ETFs
Measuring ETF Liquidity

ETFs can be appealing building blocks for long-term portfolios because of their typically lower expense ratios, potential tax efficiencies and diversification. As such, they can be an important piece of a diversified long-term investment strategy. ETFs are also an efficient way to get exposure to different parts of the market. But, as with any investment product, the key is knowledge and an understanding of the product's attributes, including the risks.

"The ETF market has expanded tremendously over the past two decades, leaving investors with more choices and greater potential opportunity than ever. But, it also leaves them with a lot of questions about how to navigate the changing landscape," continued De Freitas. "With the addition of new and different types of ETFs and the expansion of commission-free offerings, TD Ameritrade recognizes the need to help investors understand important aspects of ETFs, like liquidity, more easily identify whether ETFs are right for them, and choose ETFs for their investment strategy."

TD Ameritrade's new ETF Knowledge Center is an enhancement of its existing ETF Market Center, which includes one of the industry's most robust commission-free ETF lists, including more than 100 ETFs from nine of the largest and most well-known issuers in today's market, objectively chosen by investment consultants at Morningstar Associates, LLC, a registered investment advisor and unit of Morningstar. TD Ameritrade receives no special compensation or fees from any of the ETF providers included on the list.

Investors can launch the ETF Knowledge Center by visiting TD Ameritrade's ETF Market Center.

For the latest news and information about TD Ameritrade, follow the company on Twitter, @TDAmeritradePR.

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About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade's (NYS: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how - bringing Wall Street to Main Street for more than 36 years. TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade's newsroom or www.amtd.com for more information.

Brokerage services provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org) | SIPC (www.SIPC.org) | NFA (www.nfa.futures.org)

About Morningstar Associates, LLC
Morningstar Associates, LLC is a registered investment advisor and wholly owned subsidiary of Morningstar, Inc. It is part of the Morningstar Investment Management division, which creates custom investment solutions that combine award-winning research and global resources with proprietary Morningstar data. With approximately $149 billion in assets under advisement and management,* the Morningstar Investment Management division provides comprehensive retirement, investment advisory and portfolio management services for financial institutions, plan sponsors and advisors around the world.

*Data as of Dec. 31, 2012. Includes Morningstar Associates, Ibbotson Associates, Morningstar Investment Services, OBSR Advisory Services and Ibbotson Australia.

Carefully consider the investment objectives, risks, charges and expenses before investing. A prospectus, obtained by calling 800-669-3900, contains this and other important information about an investment company. Read carefully before investing.

To trade commission-free ETFs, you must be enrolled in the program. Eligible ETFs purchased commission-free must be held for at least 30 days. If you sell an ETF within 30 days of being purchased commission-free, a short-term trading fee will apply.

The commission-free ETFs selected by Morningstar Associates have been derived from a universe of ETFs made available through TD Ameritrade, a universe which does not include all ETFs available in the marketplace. Both the universe of ETFs defined by TD Ameritrade and the commission-free ETFs selected by Morningstar Associates are subject to change at any time and without notice. Morningstar Associates does not warrant this information to be accurate, complete or timely. Morningstar Associates is not responsible for any damages or losses arising from the use of this information. Past performance is no guarantee of future results. Particular commission-free ETFs may not be appropriate investments for you under your circumstances, and there may be other ETFs or investment options offered by TD Ameritrade that are more suitable. Morningstar Associates may have more favorable opinions of certain ETFs which are not included in the universe of ETFs made available through TD Ameritrade. The Morningstar selections were based on qualitative factors and quantitative analysis conducted by Morningstar Associates. Neither Morningstar Associates nor Morningstar, Inc. is affiliated with TD Ameritrade and its affiliates. Morningstar, the Morningstar logo, Morningstar.com, Morningstar Tools are either trademarks or service marks of Morningstar, Inc.

ETFs can entail risks similar to direct stock ownership, including market, sector or industry risks. Some ETFs may involve international risk, currency risk, commodity risk and interest rate risk. Trading prices may not reflect the net asset value of the underlying securities. Commission fees typically apply.

Asset allocation and diversification do not eliminate the risk of experiencing investment losses.
International investments involve special risks, including currency fluctuations and political and economic instability.



TD Ameritrade Holding Corporation
For Media:
Christina Goethe, 201-369-8541
Communications & Public Affairs
christina.goethe@tdameritrade.com
On Twitter@TDAmeritradePR
or
For Investors:
Jeff Goeser, 402-597-8464
Investor Relations & Finance
jeffrey.goeser@tdameritrade.com

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