Spring UnCleaning? Bounty DuraTowel Reveals the Cleaner Way to Clean

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Spring UnCleaning? Bounty DuraTowel Reveals the Cleaner Way to Clean

Paper Towel Brand Unveils the Household Habits that May Be Making Your Kitchen Dirtier and More Harmful to You and Your Family

CINCINNATI--(BUSINESS WIRE)-- Before you hang up your dust pan and stow away your cleaning supplies, it's time to re-examine the way you tackle spring cleaning. While thousands of people across the country spent the last few weeks scrubbing, organizing and wiping their way to a seemingly "cleaner" home for their family, there may still be a few messes lurking behind. Bounty's newest paper towel product, DuraTowel, a cloth-like paper towel designed to replace germy dishcloths, is helping consumers answer the question: "Did I get the most out of my spring cleaning?"


Thick and strong, even when wet, a single sheet of Bounty DuraTowel is durable enough to tackle tough jobs like cleaning countertops, sinks and even small appliances, making it the go-to tool for spring cleaning. Thanks to its fiber-rich design, Bounty DuraTowel offers consumers a cloth-like experience without compromising on clean. Bounty DuraTowel helps leaves your kitchen surfaces cleaner than a germy dishcloth.

So, how clean is the average consumer's kitchen? The CDC estimates each year roughly 1 in 6 Americans (48 million people) get sick from a foodborne illness. To help stop the spread of germs, stick with the six tips below and kitchen surfaces will soon have a few less germs hanging around.

  • The dishcloth has a dirty little secret: One of the germiest places in the kitchen rests in the palm of your hand.A dishcloth can harbor millions of germs after just one day's use. Don't spread bacteria around your kitchen! Instead, try for a cloth-like, durable paper towel like Bounty's new DuraTowel.
  • The gift that keeps on giving: The E. coli bacteria can survive for days, even months on kitchen surfaces like countertops and cutting boards. Be sure to use separate cutting boards for meat, vegetables and fish and disinfect them regularly. http://www.cdc.gov/foodsafety/prevention.html
  • Cut the Crap: The average cutting board has 200% more fecal bacteria than the average toilet seat. That's more than enough reason to disinfect regularly! http://www.webmd.com/food-recipes/features/germs-in-kitchen
  • Just nuke it? Studies show in order to keep your sponge germ-free, you have to nuke it in the microwave for at least 2 minutes after each use. Why bother? Grab a sheet of DuraTowel instead, clinically proven to leave surfaces 3X times cleaner than a germy dishcloth. http://www.webmd.com/food-recipes/features/germs-in-kitchen
  • The kitchen is a source of hidden germs: Did you miss a spot? According to a recent NSF International study, the Top 5 Germiest Areas in the kitchen include:

Health and hygiene experts agree that paper towels are the best bet for preventing the cross contamination of kitchen surfaces, particularly when it comes to reducing the bacteria left behind from food-prep and more.

"To use a paper towel to clean up messes and then to throw it away, especially on surfaces in your kitchen where you've been preparing food is the ideal thing to do," said Dr. Elizabeth Scott, founder and co-director of the Simmons Center for Hygiene and Community Settings at Simmons College in Boston. "Dishcloths should be not be used for wiping up surfaces to cut down on the potential for cross contamination."

"Many people think that their family's kitchen is clean after wiping up with a dishcloth, but surfaces may be hiding a dirty little secret, said Gregg Weaver, Procter & Gamble research and development engineer for Bounty. "In P&G lab demonstrations, black lights reveal that even after rinsing, used dishcloths can still harbor germs and drag them around. Grabbing a sheet of Bounty DuraTowel gives a cleaner alternative to a used dishcloth."

Bounty DuraTowel retails for $3.19 and is available at food and grocery as well as mass retailers nationwide. More information on DuraTowel as well as the entire Bounty product family can be found at www.bountytowels.com.

*1 tsp. spaghetti sauce, 10 mls. coffee, 1/8 tsp. creamer on laminate countertop

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.



Procter & Gamble
Tonia Elrod, +1-513-634-4939
elrod.t@pg.com
or
MSL Group
Stephanie Herzfeld, +1-646-500-7653
stephanie.herzfeld@mslgroup.com

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