Whether you realize it or not, a brand's logo speaks to its viewer on many levels.
There's the recognizability factor-if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its brand's message. And companies risk annoying their consumers when they make drastic changes to logos people love.
But a closer look at some logos reveals subtle, barely there marketing tactics.
You may have noticed the subliminal features of some of these designs in the past. But have you looked hard enough to see them all?
15 Corporate Logos That Contain Subliminal Messaging
15 Corporate Logos That Contain Subliminal Messages
The cleverness of this logo is twofold. The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).
The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion.
This cool logo for Sony's computers represents the brand's integration of analog and digital technology. The 'VA' is designed as an analog waveform, the 'IO' is binary code.
This logo, introduced in 2005, cleverly uses the company's initials to advertise its number of ice cream flavors (31).
Slightly more abstract than the other examples, the Tour de France logo contains a well-integrated biker.
See the dancing bear in the mountain? The design is a tribute to the Swiss town where the chocolate was developed.
The old logo of this fast food chain features a not-so-subliminal Ichthys (or "Jesus fish"). The religious component of this design is merely hypothesized.
It's easy to miss the second meaning of this throwback logo from the baseball team. The mitt is obvious, but the built-in letters usually elude the viewer.
Before it was bought by Oracle, Sun was a major computer manufacturer. Its logo is a perfect ambigram; it can be read from any direction. (Note also that the graphic doesn't actually include any s's, merely artfully arranged u's and n's.)
The not-so-hidden design within this logo conjures up feelings of togetherness and friendship over chips and salsa.
This market data research company incorporated the binary code spelling of their name. Using blue squares as ones and grey squares as zeros, 1010000 (80) is the top line, while 0010100 (20) is the bottom.
Most are familiar with the peacock in the NBC logo, but it's still easy to overlook.
This church's logo is brimming with symbolism; there are 8 different symbols buried in the main image.
Some think the LG logo is a Pac-Man reference (requires a bit of imagination). The smiling, winking face is more apparent (but only slightly).
The soda brand's latest campaign in Denmark points out something you may have missed; the Danish flag (with a bulge) embedded in the white script.