FTD and Better Homes and Gardens® Reveal What Moms Really Think About Mother's Day Gifts

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FTD and Better Homes and Gardens® Reveal What Moms Really Think About Mother's Day Gifts

60% of Moms say that a text does not count as a Mother's Day card


DOWNERS GROVE, Ill.--(BUSINESS WIRE)-- We all know that moms like to receive flowers, especially on Mother's Day, but what is her favorite flower? Would mom rather have her child or the President of the United Statesbring her a bouquet of flowers? Is a "Happy Mother's Day" post on a social media site as good as a traditional paper card?

A new survey* by Impulse Research on behalf of the flower experts at FTD and Better Homes and Gardens asked more than 1,000 American moms to share their thoughts on these questions and more.

"Mothers, grandmothers, sisters, aunts and stepmoms are all celebrated every year on Mother's Day. But anyone can feel overwhelmed at the amount of gift choices available to express how special Mom is on the day dedicated just to her," said Michael Skaff, FTD's head of floral design. "Our survey got to the bottom of what Mom really wants when it comes to a Mother's Day gift."

Here's a look at some of the top findings from the survey:

Favorite Flowers

  • Millions of moms will be away from their children this Mother's Day. However, whether near or far, most moms (62%) say they want a gift that comes with a personal touch. Flowers are the #1 gift option selected by moms, followed by plants, food, candy and jewelry.
  • What kind of flowers does Mom prefer? 39% of moms say roses are at the top of their list, followed by lilies (13%) and tulips (12%).
  • Other popular responses were daisies and carnations.

"We kept moms' favorite flowers in mind when creating the Mother's Day floral collection," said Skaff. "From vibrant tulip bouquets to eye-catching roses and lush lavender botanicals, the Better Homes and Gardens collection has a wide variety of flowers and colors to impress all types of moms and their distinct tastes."

Go the Distance

  • A third of moms (36%) will be away from their children this Mother's Day. This percentage increases as Mom gets older, with as many as 65% of moms 65 and older unable to share an in-person visit with their children.
  • Skaff says a family living a great distance from each other is one of the reasons Mother's Day is FTD's largest single-selling holiday, even bigger than Valentine's Day. FTD's unique gift ideas for all kinds of moms are available throughout its network of premiere florists in the United States and Canada, all of which offer same-day delivery.

Traditional Cards vs. Social Shoutouts

  • Cards leave a lasting impression with Mom. A whopping 90% of moms say they've saved a Mother's Day card.
  • 60% of moms said a text message or post on social media does not count as a Mother's Day card.
  • Young moms ages 18-24 are most active in sharing photos and posts of gifts they have received on Mother's Day with 78% reporting they will share news of their gifts through social media sites.

Move Over, Honey!

Three out of four moms (73%) say they would prefer that their child deliver them a Mother's Day gift over their partner, or even the President of the United States.

It's the Thought that Counts

  • A majority of moms (70%) surveyed said knowing their kids were thinking about them is the best part of receiving a gift on Mother's Day.
  • With millions of moms not able to see their children on Mother's Day, FTD.com and your local FTD florist are trusted resources to use when ordering a gift to send across North America or around the world. When you select a same-day, florist-delivered gift, professional florists located in Mom's local community hand deliver her special floral arrangement.

For more information about FTD's Mother's Day flowers and gifts, and to see the Better Homes and Gardens® flower and plant collection, visit www.FTD.com/lovemom or find your local FTD florist at www.FTDFlorists.com.

To garner these survey findings, an online research survey was completed among a random sample of 1,003 mothers ages 18 and up. Interviewing was conducted by Impulse Research on behalf of FTD and Better Homes and Gardens. Research was conducted in April, 2013. The margin of error associated with this level of reporting is +/-3% at a 95% confidence level.

*Please credit all findings to "2013 FTD/Better Homes and Gardens Mother's Day Study."

About FTD®

FTD Group, Inc., through its operating subsidiaries including FTD.COM Inc., is a leading provider of floral related products and services to consumers and retail florists, as well as to other retail locations offering floral products, in the U.S., Canada, the U.K. and the Republic of Ireland. The business utilizes the highly recognized FTD and Interflora brands, both supported by the Mercury Man logo, which is displayed in approximately 40,000 floral shops worldwide. The consumer businesses operate primarily through the www.ftd.com Web site in the U.S. and www.ftd.ca in Canada, and the www.interflora.co.uk Web site in the U.K. and are complemented by the florist businesses which provide products and services to FTD's independent members. FTD Group, Inc. is a subsidiary of United Online, Inc. (NAS: UNTD) . For more information about United Online, please visit www.unitedonline.com.



FTD
Scott Matulis, 818-287-3388
pr@corp.untd.com
or
Finn Partners for FTD
Kari Brownsberger, 312-329-3980
kari.brownsberger@finnpartners.com

KEYWORDS:   United States  North America  Illinois

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