AOL Canada Launches StyleList Québec

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AOL Canada Launches StyleList Québec

A new French language destination for fashion, style & beauty inspiration in Canada

MONTREAL--(BUSINESS WIRE)-- AOL Canada announced today the launch of StyleList Québec (quebec.stylelist.ca), an edgy, contemporary online destination for fashion, style and beauty, featuring Quebec and internationally based content, celebrity guest editors and local contributors, all designed to inspire the everyday woman.


The site will feature fashion, beauty and style articles and news coverage, tips and tricks to explore the latest trends and simplify style through StyleList's trademark "Selects" or lists, compelling photo galleries, video and more. With an emphasis on Quebec's unique fashion community, editorial for the site will be led by Elsa Vecchi, formerly of Dress to Kill Magazine, along with a collection of content from Quebec's premier style and beauty bloggers and writers.

"StyleList Québec brings to Canada a new perspective on fashion, style and beauty with a certain Quebecois flair. Based in Montreal, the site will cover fashion and beauty, combining low and high end fashion with street style and local trends for a unique take on our favourites," said Elsa Vecchi, editor of StyleList Québec.

StyleList Québec launches with guest editor, Montreal-based designer Mélissa Nepton, along with a robust collection of contributors to the site, including Catherine Perrault of Le Monde de Cath In, Hélène Poudrette of Miss Poudrette, Josée-Anne Sarazin-Côté of Bulles et Bottillons, Sarah Meublat of Une parisienne s'émerveille, Zola Martin-Lim of Smile Style and Laure Juillard of Une Parisienne à Montréal. The Style Council defines the most unique feature of the site, delivering an authentic diversity of opinions and creativity from the compilation of various contributors.

Launching just weeks after the launch of the English edition, StyleList Canada (stylelist.ca), StyleList Québec will deepen conversations around fashion, style and beauty for the French speaking audience in Canada. It will also create premium opportunities for advertisers and brands to align with the influential demographic found on AOL's French language properties. AOL sites reach 1.7 million French Canadian unique visitors*. StyleList Québec joins Le Huffington Post Québec, Le Huffington Post Québec's lifestyle vertical Art-de-Vivre and Autoblog Québec in AOL Canada's robust premium French offering.

Follow StyleList Québec on Twitter and Facebook for tips, trends and updates from our editors.

*Source: comScore Inc., Total Canada, Home and Work, March 2013, based on French language.

About AOL

AOL Inc. (NYS: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.



Media:
Kira LeBlanc, 647-291-1598
Kira.leblanc@teamaol.com

KEYWORDS:   United States  North America  Canada  New York

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