2013 RooCup Now Available at Kangaroo Express

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2013 RooCup Now Available at Kangaroo Express

Unlimited 25-cent refills, combined with new customization options, promise "ROO-diculous" summer of deals & fun

CARY, N.C.--(BUSINESS WIRE)-- Kangaroo Express, the leading independently operated convenience store chain in the southeastern United States, operated by The Pantry, Inc. (NAS: PTRY) , today announced its RooCup, a collectible cup refillable with any fountain and frozen beverage for only 25 cents, is now available in stores. The RooCup has captured the hearts of thirsty guests and will return to Kangaroo Express convenience stores for its third thirst-quenching summer season.


The 2013 RooCup retails for just $6.99, plus tax, and can be refilled for 25 cents through Labor Day at any of the more than 1,570 Kangaroo Express locations throughout the Southeast.

For the first time ever, Kangaroo Express brings fans the all-new RooCup "Customization Station," giving RooCup fanatics a one-stop-shop for accessing unlimited RooCup refills and expressing their inner Roo 'Spirit.' Fans can take advantage of fun customization options including decals, Sharpie® Mini markers, colored straws and more.

"The RooCup frenzy is already filling our stores with fans anxious to start their RooCup summers and make memories with friends and family over 25-cent drink refills," said Joe Venezia, senior vice president of operations, Kangaroo Express. "Just as every fan's RooCup summer will be unique, fans can now decorate and personalize their RooCup to match their unique personalities. With customization options, a new mobile app and special deals, there are even more ways to 'Get Right at the Roo' and keep the thirst-quenching RooCup refills flowing all summer long."

In addition to customizing their RooCups, fans are also encouraged to share their unique RooCup designs and summer RooCup experiences on Twitter and Instagram by using the hashtag #RooCup. Those who do will have the chance to be featured on www.RooCup.com and the Kangaroo Express Facebook page as the "#RooCup of the Week."

Kangaroo Express is providing guests with even more ways to save this summer with its "Passport to Savings" deals, available on the new Kangaroo Express mobile app. The passport unlocks $30 worth of deals and digital coupons, such as a RooCup refill and a featured weekly snack item for just $1, redeemable at any Kangaroo Express store by showing your mobile device.

Fans can also join the Roo Club again this year by texting "ROOCUP" to "THEROO" ("843766") to receive text messaging deals, such as free refill days. Additional in-store deals on candy, snacks and more will keep the savings flowing all summer long.

Don't miss out on the RooCup craze this summer - supplies are limited and RooCups are expected to go quickly!

About The Pantry and Kangaroo Express

The Pantry's Kangaroo Express® convenience stores meet the daily food and fuel shopping needs of guests. As of February 5, 2013, the Company operated 1,571 stores in thirteen states under select banners, including its primary operating banner Kangaroo Express. The Pantry is one of the nation's largest convenience store chains and the leading independently operated chain in the southeastern United States. The Pantry is headquartered in Cary, N.C. For more information, visit www.thepantry.com.

Kangaroo Express offers hot and cold beverages, snacks, fresh foods, gasoline and a wide assortment of merchandise and services for guests' on-the-go lifestyles. It is home to more than 220 foodservice restaurants, including Subway and Dairy Queen. Kangaroo Express associates are committed to providing store guests with the fastest, friendliest and cleanest shopping experience and embracing communities with campaigns such as Salute Our Troops®, raising millions of dollars for the USO and other military support organizations. For more information, visit www.kangarooexpress.com or visit us on Twitter and Facebook.



Largemouth Communications (on behalf of Kangaroo Express)
Sarah Haas, 919-459-6457
sarah@largemouthpr.com

KEYWORDS:   United States  North America  North Carolina

INDUSTRY KEYWORDS:

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