Five Below Partners with Alex's Lemonade Stand Foundation to Help Fight Childhood Cancer

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Five Below Partners with Alex's Lemonade Stand Foundation to Help Fight Childhood Cancer

PHILADELPHIA--(BUSINESS WIRE)-- Five Below (NASDAQ: FIVE), the leading retailer of extreme-value merchandise for teens and pre-teens, is once again teaming up with Alex's Lemonade Stand Foundation (ALSF) to raise money to find cures for all kids with cancer. From May 6 through May 27, Five Below will be asking shoppers to donate $1 in exchange for a lemon-shaped pinup they can sign and hang on the wall of their local Five Below. Lemon pinups will be sold at all 250+ Five Below locations, with 100 percent of the proceeds going toward childhood cancer research. In addition, Five Below will be selling a limited-edition, lemon-scented Fresh Paint brand nail polish and donating a portion of the proceeds to ALSF.

"We are proud to once again be supporting the efforts of Alex's Lemonade Stand Foundation and are eager to kick off this campaign," says David Schlessinger, co-founder of Five Below. "Each year we are overwhelmed by the generosity of our customers, and we doubt this year will be any different. I'd like to challenge all our customers—kids, teens, and adults—to support this worthy cause by contributing a dollar or two. Let's exceed last year's contribution and show ALSF just how strong the Five Below community's support is."

Five Below's partnership with ALSF is part of the retailer's ongoing mission to support philanthropic organizations focused on benefitting and improving the lives of kids, teens, and families. Five Below has been a partner of ALSF since 2005, raising more than $300,000 for the organization.

"We are grateful for the continued support and the long-term partnership we have developed with Five Below over the past several years," says Jay Scott, Executive Director of Alex's Lemonade Stand Foundation. "The generosity and support we have received from this community is inspiring and is helping to better the lives of pediatric cancer patients across the country."

The limited-edition, lemon-scented Fresh Paint nail polish can be purchased beginning May 6 at any Five Below location while supplies last, and $1 pinups will be available for three weeks from May 6 through May 27.

Five Below will present Alex's Lemonade Stand Foundation with the fundraising proceeds, as well as a corporate donation, on June 6, 2013 during the Alex Scott Phone Bank, a day-long fundraising event hosted by CBS3 and The CW Philly.

Five Below stores are open Monday through Saturday from 10 a.m. to 9 p.m., and on Sunday from 11 a.m. to 6 p.m. For the Five Below store nearest you, visit

About Five Below

Five Below is a rapidly growing specialty value retailer offering a broad range of trend-right, high-quality merchandise targeted at the teen and pre-teen customer. Five Below offers a dynamic, edited assortment of exciting products, all priced at $5 and below, including select brands and licensed merchandise across a number of category worlds. Five Below is headquartered in Philadelphia. For more information, visit

About Alex's Lemonade Stand Foundation

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $60 million toward fulfilling Alex's dream of finding a cure, funding over 275 pediatric cancer research projects nationally. For more information on Alex's Lemonade Stand Foundation, visit

Five Below
Press contact:
Gregory FCA
Denise DiMeglio, 610-228-2102
Account Supervisor

KEYWORDS:   United States  North America  Pennsylvania


The article Five Below Partners with Alex's Lemonade Stand Foundation to Help Fight Childhood Cancer originally appeared on

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