Rediff.com Launches New Redesigned Website Sporting a New Tiled Interface to Capitalize on Growing U

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Rediff.com Launches New Redesigned Website Sporting a New Tiled Interface to Capitalize on Growing Usage of Mobile Devices Such as Smartphones and Tablets

New feature rich homepage with images and videos, designed to enhance user experience and improve use and functionality for handheld touch screen devices

MUMBAI, India--(BUSINESS WIRE)-- Rediff.com India Limited (NAS: REDF) , India's leading online provider of news, information, communication, entertainment and shopping services today released the latest version of its Rediff.com website, featuring a new and enhanced homepage sporting a tiled interface.


The Rediff homepage in its new avatar brings alive an assortment of content and services using the contemporary grid layout that is visually rich. Each unit of the grid features the latest information photographs and videos, giving it a more interactive and image-friendly appearance. Featuring 30 headlines, the new homepage offers a wide assortment of relevant news items from across sections like News and Politics, Business, Movies, Get Ahead, Cricket and Sports. Additionally, Rediff's e-commerce platform, a fast-growing segment for Rediff, also gets a boost with a large footprint on the homepage to capitalize on the growing usage of e-commerce platforms throughout India.

This new design is based on user feedback and provides a seamless experience on personal computers and laptops as well as touchscreen handheld devices like tablets and smartphones.

Ajit Balakrishnan, Chairman and CEO, Rediff.com said, "The Indian internet user base is quickly moving to consuming our services on various types of mobile devices, whether at home or on the go. As a result, this transition required us to take a fresh and innovative view of how our users are likely to interact with our portal. Our new tiled interface is a step towards making it easy for a rapidly growing segment of users who access our website from tablet-like touch screen devices. We have also redesigned the site in terms of providing users with the content and imagery they desire on our home page, while adding more e-commerce options, which have been in higher demand from this growing population. We believe the steps we've taken will enhance the overall user experience and, over time, contribute to a growing Rediff user base and more widespread adoption of the Rediff brand."

To experience the new Rediff.com website, visit http://www.rediff.com

About Rediff India:

Rediff India (NAS: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

Safe Harbor

Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products and services, the development of broadband Internet and 3G networks in India, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.



Investor Relations and Corporate Affairs Contact:
Rediff.com India Ltd.
Mandar Narvekar
+91-22-6182-0000
investor@rediff.co.in
or
Media Relations Contact:
GW Communications (U.S.A.)
Glenn Wiener and Dionne Manchester
212-786-6011 / 212-786-6068
gwiener@GWCco.com / dionne@GWCco.com

KEYWORDS:   United States  Asia Pacific  North America  New York  India

INDUSTRY KEYWORDS:

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