OBJE to Offer Developers Marketing Tools to Succeed in $9 Billion Gaming App Market

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OBJE to Offer Developers Marketing Tools to Succeed in $9 Billion Gaming App Market

SARASOTA, Fla.--(BUSINESS WIRE)-- With industry tracker 148Apps.biz reporting that 138 gaming apps are submitted to the Apple (NAS: AAPL) App Store every day, OBJ Enterprises (OTCBB: OBJE) is working to build a new platform to give developers the exposure they need to stand out in a highly competitive marketplace.

Last week, the company announced that its plan to develop an innovative new crowdsourcing platform to help independent game makers build, publish and market the next wave of fun and exciting mobile apps for a growing market of more than 500 million gamers worldwide. Reaching those gamers is no easy task, which is why OBJE plans to offer developers a suite of effective marketing tools many times more affordable than spending 30-50 percent of their revenue on advertising.

"Customer outreach is crucial to success in the mobile gaming space," said OBJE CEO Paul Watson. "We're designing a platform that will allow developers to kick-start viral marketing campaigns for their games using social networks compiled by Facebook, Twitter, YouTube, forums and others to actively engage with users effortlessly and affordably. The goal is drive quality word-of-mouth referrals, not simply promote their products with costly traditional advertising."

OBJE is already hard at work accomplishing that goal. The company's gaming subsidiary, Obscene Interactive, recently signed a letter of intent and is now moving towards a funding arrangement to help market and develop Bluff Wars, a hysterical social game created by Texas-based indie developers FangTooth Studios. OBJE also recently submitted Phantasmic—the first game developed through its joint venture brand Novalon Games—to the App Store, with an Android version of the app set to follow.

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to develop innovative gaming products for the Apple App Store and Google (NAS: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NAS: GLUU) and The9 Limited (NAS: NCTY) .

Follow OBJ Enterprise and Novalon Games developments at www.novalongames.com.

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.

OBJ Enterprises, Inc.
Paul Watson, 941-952-5825
President and CEO

KEYWORDS:   United States  North America  Florida


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