The Great Gatsby Window Unveiling: Breakfast at Tiffany with Baz Luhrmann
Baz Luhrmann, director of the anticipated film The Great Gatsby, addresses the crowd prior to unveiling the main window display at Tiffany & Co.'s flagship New York City store.
Members of the press capture the centerpiece of the window displays at Tiffany.
"It's all in the details," said costume designer Catherine Martin.
A party scene, featuring an impossible stack of 20’s style champagne coups filled to overflowing and dripping with a dozen pairs of chandelier earrings take center stage above a wooden inlayed dance floor depicting Jay Gatsby’s monogram, which features heavily within the film and in the Tiffany jewelry collections inspired by the film. - Digital Brand Architects
The Savoy diamond headpiece from The Great Gatsby Collection, inspired by Baz Luhrmann’s film in collaboration with Catherine Martin, floats above a shining dance floor of glass bubbles. In the background a night sky is filled with animated fireworks, reminiscent of the garden of Jay Gatsby’s wild Long Island summer parties. - Digital Brand Architects
"Fitzgerald had an enormous love of the modern." - Baz Luhrmann on F. Scott Fitzgerald
Layers of etched glass and mirrors, depicting a deco fountain, provide asumptuous backdrop to a pair of stylized sculpted hands adorned with pearl and diamond hand ornaments from The Great Gatsby Collection, inspired by Baz Luhrmann’s film in collaboration with Catherine Martin. Five staggeringly detailed miniature chandeliers hover above whilst floating glass bubbles framed by deco crystal sconces to complete the look. - Digital Brand Architects
Plaques at each scene describing the Jazz Age Glamour inspired windows.
Breakfast at Tiffany, anyone?
Living out a style and childhood fantasy is always a surreal moment. For us, it was having breakfast at Tiffany & Co. And if that wasn't enough to send us over the edge, we listened to movie genius Baz Luhrmann and Academy Award winning costume designer Catherine Martin take us through the wild and beautiful journey that brought The Great Gatsby film adaptation together, all while we ate mini quiches and sipped coffee out of Tiffany's branded coffee cups. One word: heaven.
Tiffany's The Great Gatsby Collection, inspired by Baz Luhrmann's film in collaboration with Catherine Martin, was launched on April 17. "Fitzgerald was a Tiffany's customer," remarks Martin, as she gives context to the historical connection between The Great Gatsby and the famed jewelry institution.
"They are an opera company of beauty. They dedicate their lives to making something true and beautiful." - Baz Luhrmann on the Tiffany & Co team and their attention to detail and expertise.
In celebration of the collection launch, the store unveiled their Jazz Age inspired windows, featuring opulent and iconic pieces from the film that are also available for purchase. The most noteworthy pieces are "the Daisy headband with the feather and the hand pieces, they define the collection," said Martin. And when asked, "what's the one piece you wish you could take home with you?" she replied, "Definitely the rose cocktail ring with the big yellow diamond."
Click through the gallery to see the incredible Jazz Age glamour windows inspired by Baz Luhrmann's The Great Gatsby film.