Harbor Island Development Corp. Signs Exclusive Print Marketing Agreement with American Enhancement

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Harbor Island Development Corp. Signs Exclusive Print Marketing Agreement with American Enhancement Products to Rollout NxUltra® Nationwide

CHESTERFIELD, Va.--(BUSINESS WIRE)-- Harbor Island Development Corp. (OTCQB: HIDC), (the "Company"), through its wholly owned subsidiary BrandSeed Media Services LLC. ("BrandSeed"), a multi-channel direct marketing service provider, today announced that the Company signed an exclusive print marketing agreement with American Enhancement Products, Inc. ("AEP"), a global consumer products company. AEP has committed to expand its marketing campaign with BrandSeed across newspapers nationwide for NxUltra®, an innovative, all-natural supplement enhancing men's energy levels and sexual performance.

NxUltra is formulated with Nitric Oxide which has been called the "miracle molecule" and has been the subject of Nobel Prize winning research identifying it as a key element promoting heart health and increased circulation levels. BrandSeed has previously developed and executed test campaigns for AEP to build its direct-to-consumer channel for NxUltra. Over the last six months, these tests have confirmed the viability of rolling out the campaign and driving large scale continuity revenues as advertising is increased. These results suggest an ROI achievable of over 300% on first year customer revenues.


There is a high demand for "all-natural" supplements that are an effective alternative to expensive drugs for treating sexual performance problems for the aging male. NxUltra has the added advantage of providing many additional health benefits to the consumer and is backed by years of leading edge research. The average cost of male sexual enhancement prescription drugs is $120 per month and the cost is often not covered by insurance providers. NxUltra costs just $49 per month and can be used by many men who are prohibited from taking these drugs due to their other health issues. In addition, NxUltra provides benefits within 30 minutes and last for over 72 hours per pill. As a result, NxUltra has a great value proposition to the consumer and is improving their lives and overall health.

"We are pleased that our initial testing of the NxUltra print campaigns has performed so well. We believe that NxUltra can obtain substantial market share in this billion dollar market. We are working with AEP to build a direct marketing platform to create long term competitive advantage in this growing market. BrandSeed is now in the position to greatly increase media spending and drive substantial recurring revenues from these newly acquired customers," commented Chuck Anton, President and CEO of Harbor Island Development.

About Harbor Island Development Corp.

Headquartered in Chesterfield, VA, Harbor Island Development Corp., through its wholly owned subsidiary, BrandSeed Media Services LLC has brought together leaders in multichannel marketing for launching new products and services to market. BrandSeed's team brings years of expertise creating direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media.

For more information, visit: www.harborislanddevelopment.com

Forward Looking Statements

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. Harbor Island Development Corp. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.



Harbor Island Development Corp.
Investor Relations
Ph: 888-727-9155 Ext. 100
ir@brandseedgroup.com

KEYWORDS:   United States  North America  Virginia

INDUSTRY KEYWORDS:

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