Disney Stock Pops: What Investors Need to Know

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Shares of Walt Disney hit an all-time high of $58.22 Monday, and are still rising as of this writing. Just when you thought Disney was becoming too predictable, the media titan threw a surprise twist into the mix. Last week, the company said it would be closing down LucasArts, Lucasfilm's video game division, after Disney acquired Lucasfilm just four months ago for a cool $4 billion. The decision is part of Disney's strategy to transition from game production to a licensing model, according to Bloomberg.

That's not all... Disney is also implementing a cost-cutting initiative that will include layoffs in its studio and consumer products division. Trimming back its expenses should help Disney boost profitability in the quarters ahead. However, with shares of Disney up more than 15% year to date, is it too late for investors to be bullish about the stock's future? Here are a couple reasons why I believe Disney is worth owning into 2014 and beyond.

Big hits on the horizon
Disney's ESPN sports channel continues to be a bright spot for the company. In fact, ESPN makes up about 75% of cable network sales, according to Morningstar. This is particularly impressive considering ESPN is able to successfully increase the amount it charges subscribers. Going forward, this pricing power should help the company offset rising programming costs.


Importantly, Disney remains focused on expanding the reach of its digital content. Earlier this year, Disney reached a multiyear content deal with AT&T that delivers 70 Disney-owned channels to AT&T's U-verse digital network. This and other deals like it will help Disney's content reach more viewers. Together with the strength of its ESPN network and upcoming summer blockbusters, Disney looks poised to continue its rally.

It's easy to forget that Walt Disney is more than just the House of Mouse. True, Disney amusement parks around the world hosted more than 121 million guests in 2011. But from its vast catalog of characters to its monster collection of media networks, much of Disney's allure for investors lies in its diversity. The Motley Fool's premium research report lays out the case for investing in Disney today. This report includes the key items investors must watch as well as the opportunities and threats the company faces going forward. So don't miss out -- simply click here now to claim your copy today.

The article Disney Stock Pops: What Investors Need to Know originally appeared on Fool.com.

Fool contributor Tamara Rutter does not own any stocks mentioned in this column. The Motley Fool recommends Walt Disney. The Motley Fool owns shares of Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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