4Licensing Corporation Launches Rocket Monkeys Licensing Program

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4Licensing Corporation Launches Rocket Monkeys Licensing Program

Animated Action Comedy Broadcast on Nickelodeon and Teletoon

NEW YORK--(BUSINESS WIRE)-- 4Licensing Corporation (OTC Link: FOUR), as the worldwide licensing agent for the Rocket Monkeys property, announced today that it has launched a licensing program for this new animated action comedy series. Rocket Monkeys is currently being broadcast on Nickelodeon networks on a global basis and on Teletoon in Canada. Through an agreement with Breakthrough Entertainment, 4Licensing Corporation (4LC) is managing the marketing, promotion and licensing initiatives of this delightfully quirky animated children's series.


Rocket Monkeys launched on Nickelodeon earlier this month and introduces the universe to brothers Gus and Wally, two hapless "Monkeynauts" who cause more intergalactic calamity than they could ever prevent as they pursue important missions! The show is created by Dan Abdo and Jason Patterson, and developed by Alex Galatis and Mark Evestaff (who also serves as the show's producer). Executive Producers include Ira Levy, Joan Lambur and Peter Williamson. Partial funding for Rocket Monkeys is provided by the Shaw Rocket Fund.

"With the launch of the Rocket Monkeys licensing program, we are introducing a brand that will entertain and captivate children all around the world," said Bruce R. Foster, Interim Chief Executive Officer of 4LC. "We are excited to be working with a children's property that is as action-packed and adventurous as it is quirky and humorous. We are confident that the series' multi-faceted elements combined with the broadcast support of Nickelodeon worldwide and Teletoon in Canada will enhance the appeal of Rocket Monkeys, and consumer interest in the property will expand well beyond the television screen into engaging merchandise," Foster added.

4LC's comprehensive licensing and marketing program will capitalize on the Rocket Monkeys characters and will focus initially on the toys, apparel, games and trend products categories. Spearheading the licensing program for Rocket Monkeys is industry veteran Suzen Tran, Senior Vice President of Licensing for 4LC.

About 4Licensing Corporation - 4LC is a licensing company specializing in youth-oriented markets and specialty brands. Through its subsidiaries, 4LC licenses merchandising rights to popular children's television series, properties and product concepts; builds brands through licensing; develops ideas and concepts for licensing; and has begun to forge new license relationships in the sports licensing industry and in developing private label goods to be sold to retail or directly to consumers.

About Breakthrough Entertainment - Headquartered in Toronto, Breakthrough Entertainment Inc. (BEI) is a world class studio, being a leading global producer and distributor of acclaimed primetime comedy and drama series, as well as factual entertainment, documentaries, television movies, feature films, family entertainment and children's animation. As one of Canada's largest television production and distribution companies, BEI has licensed programs to major broadcasters in over 200 territories. With a catalogue of over 3,000 half-hours of programming, the company handles distribution as well as worldwide pre-sales, co-productions and third-party acquisitions. In addition to its dedicated program development, production and distribution divisions, Breakthrough's digital media division ranks among one of the industry's most respected producers of high quality digital entertainment including ebooks, webisodes and online and mobile games. www.breakthroughentertainment.com

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond 4LC's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the company's properties and other factors could cause actual results to differ materially from 4LC's expectations.



Investors:
4Licensing Corporation
Lynda Pandolfo, 646-822-4208
lpandolfo@4LicensingCorp.com

KEYWORDS:   United States  North America  New York

INDUSTRY KEYWORDS:

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