Why Facebook Home Is the Perfect Mobile Strategy

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Last week, Facebook  unveiled its new Home layer of services and features that sits on top of Google  Android. This is the perfect mobile strategy for the social network, since it won't have to compete directly with primary platforms such as Android and Apple  iOS. Instead, it can ride their success and further engage users by being a secondary platform. Facebook has scored integration within iOS, but Apple's controlling ways mean it couldn't get the level of integration that Home offers.

In the following video, Fool contributor Evan Niu, CFA, discusses how important Facebook Home is.

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The article Why Facebook Home Is the Perfect Mobile Strategy originally appeared on Fool.com.

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends and owns shares of Apple, Facebook, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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