Panasonic to Present "Energetic Energies" Concept with Akihisa Hirata at the Milano Salone 2013

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Panasonic to Present "Energetic Energies" Concept with Akihisa Hirata at the Milano Salone 2013

OSAKA, Japan--(BUSINESS WIRE)-- Milano Salone - held every April in Milan, Italy - is one of the world's largest design exhibitions. This year will mark the sixth consecutive year of Panasonic's participation in the event, which attracts next-generation creators and pundits from around the globe. As a corporation firmly at the forefront of developing energy solutions for the future, Panasonic  (NYS: PC) (TOKYO:6752) is continually evaluating its presence on the world stage.

A Portrait of Akihisa Hirata (C) Luca Gabino

A Portrait of Akihisa Hirata (C) Luca Gabino

For the second straight year, architect Akihisa Hirata was chosen to design Panasonic's installation, which will be a massive 30-meter energy landscape that leads into a hallway of a building at the prestigious University of Milan.


[VIDEO] Architect, Akihisa Hirata explains the concept, "Energetic Energies"
[FEATURE STORY] Solar Panels Shaping the Look of Cities and Energy Resources in the Future
[PRESS KIT] Milano Salone 2013 | Panasonic News Portal (News Releases, Images, Maps, etc. are available to download)

About the Concept
The installation features cubes that represent buildings clustered in a city. Numerous solar panels cover the cubes like lush vegetation covering hills, while shadows of clouds pass over the hills.

When viewing the installation, one is struck by its conceptual similarity to a vibrant city of the future where artificial solar panels integrate seamlessly with nature. The overall effect is designed to convey a sense of inclusiveness, a world in which city and nature exist in harmony, with natural energy amply and efficiently available to all. Last year's exhibition showcased a new solution that melded the concepts of generation, reservation and conservation of energy into a unified theme to simulate one of the fundamentals of our ecosystem: photosynthesis. This year's installation expands on this.

"The expression 'Energetic Energies' may seem strange but I think it perfectly sums up the concept of a vibrant metropolis of the future in which city and nature interact dynamically," Mr Hirata explained. "It symbolizes the interrelationship of all living things." He hopes the installation encourages new thinking on how solar panels can be put to use.
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About the Panasonic Installation
Exhibit concept: Energetic Energies
Viewing times: Tuesday 9 - Sunday 14 April 09:00 - 24:00
Venue: INTERNI: HYBRID ARCHITECTURE & DESIGN Università degli Studi di Milano: Portico Richini Via Festa del Perdono, 7 (Exhibition floor space: approx. 360m²)
Designer: Akihisa Hirata (Akihisa Hirata Architecture Office)
Exhibited items: Solar panels, storage battery system, LED bulbs, LED lighting fixtures, etc.
URL: http://panasonic.net/milanosalone



Panasonic Corporation
Satoe Kudo
presscontact@ml.jp.panasonic.com
Advertising & Sponsorship Group,
Groupwide Brand Communications Division

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