Acxiom Announces Audience Propensities™

Before you go, we thought you'd like these...
Before you go close icon

Acxiom Announces Audience Propensities

The essential purchase, media and lifestyle propensities tuned by industry

NEW YORK--(BUSINESS WIRE)-- Acxiom® (NAS: ACXM) , an enterprise data, analytics and software-as-a-service company, today unveiled Audience Propensities™, a portfolio of over 3,000 statistically-validated propensities for 13 industries, that enable marketers to more scientifically select media and more efficiently reach their intended audience.


Mined from a broad cross-section of data, Audience Propensities offers rich insight into potential spending, in-market timing, brand affinity, media consumption and shopping behavior - all tuned to specific vertical markets. While other big data analytics focus on what was, Audience Propensities focuses on what is likely to be. The result is more effective marketing, higher profitability and a superior customer experience.

"Last year, we ramped up investment in new product innovation. Audience Propensities is a result of that investment, but won't be the only one," said Scott Howe, Acxiom CEO. "We intend to make 1:1 marketing at scale, with privacy best practices, a reality."

Howe made the announcement today at Engage, Acxiom's invitation-only client forum, in New York City, featuring President Bill Clinton as its keynote speaker, as well as Nate Silver, Dr. Peter Fader, Nicholas Christakis, and David McCandless among other industry luminaries.

Click here to learn more about Audience Propensities.

About Acxiom

Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.



Acxiom
Ines Gutzmer, 404-434-0237
Corporate Communications
ines.gutzmer@acxiom.com
GACXM

KEYWORDS:   United States  North America  Arkansas  New York

INDUSTRY KEYWORDS:

The article Acxiom Announces Audience Propensities™ originally appeared on Fool.com.

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners