Local Corporation Granted U.S. Mobile Pay-Per-Call Patent

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Local Corporation Granted U.S. Mobile Pay-Per-Call Patent

Third Enhanced Directory Assistance Patent Focuses on Mobile Implementations


IRVINE, Calif.--(BUSINESS WIRE)-- Local Corporation (NAS: LOCM) , a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,359,049, which covers a mobile, pay-per-call Enhanced Directory Assistance method and/or system. This is the company's third issued Enhanced Directory Assistance (EDA)-related patent that expands its reach into this high-growth area.

Issued on Jan. 22, 2013, the patent describes an Enhanced Directory Assistance method and/or system that uses wireless messaging protocols to receive keyword search data associated with a directory service request and matches it with a relevant advertiser associated with the keyword search. As part of the method, the requester is sent the directory listing for the advertiser and a callback number. Based on the second call to the callback number, it is determined that the directory listing was selected by the requester. This patent extends the company's family of Enhanced Directory Assistance patents into wireless messaging systems, with potential uses extended to a host of potential mobile applications, such as the company's Local.com mobile app, which was recently named as a finalist for the 2013 Appy Awards in the Search Tools category.

"We are pleased to add to our portfolio of intellectual property with this important mobile-focused enhanced directory assistance patent," said Heath Clarke, Local Corporation chairman and chief executive officer. "With the mobile ad industry continuing to show strong growth, we believe this latest patent positions us well for leadership in this sector as we continue to build out and expand our mobile products. We look forward to leveraging this patent to monetize the mobile advertising market going forward."

EDA pay-per-call ad revenue is intended to provide additional revenue for carriers. The patent is a continuation of two patents previously issued to the company. The company believes that the patent may cover numerous pay-per-call EDA inquiry methods, such as text and the latest voice command search integrations offered on many of today's smartphones, as well as traditional voice-based EDA inquiries. According to BIA/Kelsey, the U.S. mobile advertising market continues to grow and is expected to reach $4.2 billion this year.

About Local Corporation

Local Corporation (NAS: LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.



Investor Relations and Media Relations Contact:
Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:

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