Sparton Corporation Launches New Marketing Campaign - Conquering Complexity™

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Sparton Corporation Launches New Marketing Campaign - Conquering Complexity™

SCHAUMBURG, Ill.--(BUSINESS WIRE)-- Sparton Corporation (NYS: SPA) has announced the launch of a new integrated marketing campaign titled "Conquering Complexity™". The campaign emphasizes the sophistication of processes and systems as defining characteristics in validating a contract design and manufacturing partner.

"As we continue to execute our growth strategy, the Conquering Complexity™ campaign concisely defines what we are accomplishing in our businesses", said Cary Wood, President and Chief Executive Officer for Sparton. "We focus on areas of business that are very specialized, requiring a unique technological and process infrastructure. With that infrastructure in place here at Sparton, we feel we are in fact conquering the complexity of the customers and projects we serve."


The initial campaign launch includes a series of online advertisements, e-newsletter sponsorships, and email campaigns to deliver valuable content for organizations to use in the process of assessing their outsource partner. The first asset, a white paper titled "Contract Manufacturing Pitfalls: What the Wrong Production System Can Really Cost You", is structured to educate outsourcing decision makers on the variables that can add cost and risk to a project if not examined thoroughly.

"Not all contract manufacturers are created equal. As you make your way up the complexity scale, you must commit extra attention to matching your device complexity with a design and manufacturing partner that can demonstrate robust production system principles, sophisticated processes and broad technological expertise," said Dan Kuzniewski, Director of Corporate Marketing for Sparton.

"The Conquering Complexity™ campaign intends to enhance the brand value of Sparton as a match for these challenging projects."

Additionally, Sparton has enhanced their website (www.sparton.com) to reflect the new campaign theme, as well as to communicate their core strength in Medical & Biotechnology, Military & Aerospace, and Industrial & Commercial market segments.

About Sparton Corporation

Sparton Corporation (NYS: SPA) , now in its 113th year, is a provider of complex and sophisticated electromechanical devices. We use our Sparton Production System (SPS) to produce breakthrough products and address complex manufacturing challenges — faster and more cost effectively. We have experience in many industries, including medical and biotechnology, industrial and commercial, and military and aerospace. Headquartered in Schaumburg, IL, Sparton has design centers and manufacturing facilities worldwide. For more information, visit www.sparton.com.

Safe Harbor and Fair Disclosure Statement

Certain statements described in this press release are forward-looking statements within the scope of the Securities Act of 1933, as amended (the "Securities Act"), and the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Forward-looking statements may be identified by the words "believe," "expect," "anticipate," "project," "plan," "estimate," "will" or "intend" and similar words or expressions. These forward-looking statements reflect Sparton's current views with respect to future events and are based on currently available financial, economic and competitive data and its current business plans. Actual results could vary materially depending on risks and uncertainties that may affect Sparton's operations, markets, prices and other factors. Important factors that could cause actual results to differ materially from those forward-looking statements include, but are not limited to, Sparton's financial performance and the implementations and results of its ongoing strategic initiatives. For a more detailed discussion of these and other risk factors, see Part I, Item 1A, Risk Factors and Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations, in Sparton's Form 10-K for the year ended June 30, 2009, and its other filings with the Securities and Exchange Commission. Sparton undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.



Sparton Corporation
Dan Kuzniewski, 847-762-5800
Director of Marketing
dkuzniewski@sparton.com

KEYWORDS:   United States  North America  Illinois

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