Regal Entertainment Group Announces 'Win a Trip to the Idol® Finale' Sweepstakes with Coca-Cola

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Regal Entertainment Group Announces 'Win a Trip to the Idol® Finale' Sweepstakes with Coca-Cola

Exclusive American Idol® Trip for a Lucky Regal Crown Club Member

KNOXVILLE, Tenn.--(BUSINESS WIRE)-- Regal Entertainment Group (NYS: RGC) , a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces an exclusive offer for members of the Regal Crown Club. With the purchase of a large fountain Coca-Cola® at a Regal Entertainment Group theatre, moviegoers who swipe their Regal Crown Club card will be entered for a chance to win a trip to Los Angeles to attend the 2013 American Idol® finale this May!


Regal has joined forces with Coca-Cola to launch the "Win a trip to the Idol® finale" sweepstakes. Coca-Cola has been an official sponsor of the number-one rated television program, American Idol®, for all of its twelve seasons. American Idol® airs Wednesdays and Thursdays on FOX.

The sweepstakes runs through March 28. Regal Crown Club members 18 years or older can enter for their chance to win the grand prize of a trip for two to attend the two-part American Idol® Finale at the NOKIA Theatre L.A. Live. To enter, moviegoers can sign up or use their existing Regal Crown Club card when purchasing any large Coca-Cola fountain product. For Official Rules and complete details including a no purchase necessary method of entry, visit www.cokeplaytowin.com/idolregalcrownclub.

"Through our partnership with Coca-Cola, Regal Crown Club members have a chance to see the finale of this very popular show in person. Regal Entertainment Group is thrilled to give one of our loyal moviegoers and a guest the opportunity to see these rising stars and to experience the excitement and glamour that is L.A. LIVE," said Ken Thewes, Chief Marketing Officer, Regal Entertainment Group. "Coca-Cola is a premiere partner for Regal, and we are honored to once again collaborate through this tremendous promotion."

"Regal theatres continue to be a great partner of Coca-Cola. We are excited about this customized American Idol® sweepstakes that will reward one of Regal's loyal consumers with a trip to the American Idol® Finale. We look forward to continuing to work with Regal to develop unique, value-added promotions that enhance the movie going experience for Regal consumers," said Stefanie Miller, Group Vice President of Strategic Partnership Marketing, Coca-Cola Refreshments.

With more than seven million active members, Regal Crown Club is the number one theatre loyalty program in the country. The Regal Crown Club allows moviegoers to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Regal Crown Club membership is free and open to everyone 13 years of age and older, although you must be 18 or older to enter the sweepstakes. Membership is obtainable at any Regal Entertainment Group theatre or online at www.REGmovies.com. Full contest rules are also available online at www.cokeplaytowin.com/idolregalcrownclub.

About Regal Entertainment Group:
Regal Entertainment Group (NYS: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,880 screens in 540 locations in 38 states and the District of Columbia as of January 24, 2013. The Company operates theatres in 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.

Suggested Tweet: Buy a Large Coke at Regal Cinemas for a chance to win a trip to Hollywood for the American Idol finale! regmovi.es/14Z7eqt



Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
865-925-9539
russ.nunley@REGmovies.com

KEYWORDS:   United States  North America  Tennessee

INDUSTRY KEYWORDS:

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