Wild Craze, Inc. Participated in 110th American International Toy Fair Showcasing SnapTagz® and its

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Wild Craze, Inc. Participated in 110thAmerican International Toy Fair Showcasing SnapTagz®and its Three Verticals

NEW YORK--(BUSINESS WIRE)-- Wild Craze, Inc. (the "Company") (OTCBB: WILD), an innovative consumer brands company, today announced that the Company exhibited SnapTagz at the 110th American International Toy Fair in New York City (the "Toy Fair"). SnapTagz is a product platform that can be branded or custom finished to easily attach to a wide range of fabrics, with no pins, clips or magnets. The Company showcased its versatility with a "Three Vertical" strategy that is comprised of social media efforts, a creative line and a mass retail line.

The Toy Fair took place at the Jacob K. Javits Convention Center from February 10-13, 2013, and was attended by an estimated 33,000 toy industry insiders from 100 countries, with more than 1,000 companies exhibiting products. SnapTagz was well-received by major retailers at the Toy Fair.


Celebrities, musicians, and athletes who have already been introduced to SnapTagz in test markets found the product to be a unique platform and a natural fit for concerts and sports venues. The Company has recently implemented an Augmented Reality app, QR codes, and SMS features. These social media features will tie into the capabilities of opt-in marketing campaigns for celebs/athletes/musicians to digitally interact with their fan base. SnapTagz also has a creative line geared towards "tweenagers" and trendy expressions. The mass retail line includes seasonal SnapTagz such as for Christmas, Fourth of July, and Valentine's Day, designed to provide cyclical revenue.

Justin Jarman, CEO of Wild Craze commented, "SnapTagz's 'Three Vertical' strategy will enable SnapTagz to maximize awareness and build significant momentum as a revenue model, crossing lines between social, promotional/novelty and 'big box' mass market channels. The Toy Fair was a great opportunity for us to introduce SnapTagz to a wide spectrum of wholesale and retail buyers. We believe that we have successfully demonstrated the versatility and value of SnapTagz as a product and marketing platform for any brand or channel around the world. We are excited with SnapTagz' potential."

About Wild Craze, Inc.

Wild Craze, Inc. is an innovative consumer brands company focused on strategic acquisitions of existing products or companies that have a proof of concept and currently have revenues in the market. The Company looks to identify and acquire products and services that have an early sign of success, but may lack the necessary growth capital, professional network, or long term vision needed to ensure success on a large scale.

More information about the Company: www.wildcrazeinc.com

Forward-Looking Statements

Statements in this press release relating to Wild Craze, Inc.'s future plans, expectations, beliefs, intentions and prospects are "forward-looking statements" and are subject to material risks and uncertainties. When used in this press release, the words "will," "future," "expect," "look forward to," similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Wild Craze, Inc., that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this press release due to a number of risks and uncertainties. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur. A detailed discussion of these factors and other risks that affect Wild Craze, Inc.'s business is contained in its SEC filings, including its most recent reports on Form 10-Q, particularly under the heading "Risk Factors." Copies of these filings are available online from the SEC or by contacting Investor Relations at (917) 409-8614 or IR@wildcrazeinc.com. All information set forth in this press release is current as of February 20, 2013. Wild Craze, Inc. undertakes no duty to update any statement in light of new information or future events.



Wild Craze, Inc.
Investor Relations, 917-409-8614
IR@wildcrazeinc.com

KEYWORDS:   United States  North America  New York

INDUSTRY KEYWORDS:

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