Pfizer and LiveWorld Co-Sponsor Social Media Week 2013

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Pfizer and LiveWorld Co-Sponsor Social Media Week 2013

Keynote Will Address Social Media Engagement in Regulated Industries

NEW YORK & SAN JOSE, Calif.--(BUSINESS WIRE)-- In participation with Social Media Week 2013, Pfizer Inc. and LiveWorld will join together to co-sponsor three keynote panels on February 20, 2013 at Pfizer Corporate Headquarters in New York City. The theme for Social Media Week is "Open & Connected: Principles for a Collaborative World."


Pfizer and LiveWorld will host a variety of presentations and panels to educate regulated and consumer-sensitive industries such as pharma, finance, and consumer packaged goods on the benefits and best practices of social media monitoring, moderation, efficient process flow, and healthcare education. The panels will further explore and address social media crises, regulatory constraints and brand-sensitive environments.

With case studies from Pfizer, Cleveland Clinic, Wilson Sonsini, Goodrich & Rosati, and P&G, presenters will highlight and discuss the most valuable lessons and applications for brand-regulated social channels. These panels will bring together social media experts from both the legal and marketing disciplines for a discussion with a focus on pragmatic approaches to move a business forward.

"We are pleased to join LiveWorld in hosting several quality presentations at Social Media Week to address critical topics for our industry," said Andrew Topen, Vice President, Pfizer Global Media Relations and Digital Communications. "Exploring the potential of social applications is timely and crucial to our industry. We are looking forward to great discussions."

Many companies in regulated industries have been reluctant to engage in social media. The presentations at Pfizer will explore how social media offers pharmaceutical companies and other regulated business the opportunity to engage effectively with their target audiences through social media channels.

"Consumers have been seeking social media based engagement and support on healthcare subjects since the earliest days of online community," said LiveWorld Chairman & CEO, Peter Friedman. "We are excited to co-host this series of events with Pfizer which advances the category by demonstrating the benefits for health care brands of pro-active participation in social media."

In addition, LiveWorld will host the opening reception for Social Media Week during which Ekaterina Walter, Social Innovator at Intel, will be signing and giving way 50 copies of her new book "Think Like Zuck."

Pfizer Inc.: Working together for a healthier world™

At Pfizer, we apply science and our global resources to improve health and well-being at every stage of life. We strive to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. Our diversified global health care portfolio includes human and animal biologic and small molecule medicines and vaccines; as well as many of the world's best-known consumer products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as the world's leading biopharmaceutical company, we also collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us.

AboutLiveWorld

LiveWorld, a user content management company, is a trusted partner to the world's largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. We revolutionize the management of user content through innovative proprietary technology, leading edge services, and deep integration with client marketing and customer support teams. Scaling human review of user content and human touch points, LiveWorld removes obstacles that brands face, allowing them to engage more deeply in social media. In an innovative approach that encompasses review, management, and analysis of user content, LiveWorld provides 24/7 brand protection through "always on" moderation and engagement across social channels, applications, and sites. The LiveWorld solution offers a competitive advantage through management of user content in sheer volume, resulting in amplified brand presence, and proven to improve social media marketing and increase customer loyalty. LiveWorld is headquartered in California, with offices in San Jose, CA and New York City. For more information, go to www.liveworld.com. Follow us at @LiveWorld.



LiveWorld, Inc.
David Houston, 408-615-8496 (IR)
dhouston@liveworld.com
or
TallGrass PR
Erica Rutan, 908-229-0724 (PR)
erica.rutan@tallgrasspr.com

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