Research In Motion Changes Name to BlackBerry

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As part of its BlackBerry 10 global launch event, Research In Motion is officially changing its company name to BlackBerry.

In a blog post released today, CEO Thorstein Heins is quoted as saying, "From this point forward -- we are BlackBerry. One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry." In a video posted in the blog post, CMO Frank Boulben provides further detail on the philosophy behind the name change.

For shareholders, the change in nomenclature will also be accompanied by a ticker symbol change from RIMM to BBRY.


Founded in 1984, Research In Motion's most recent initiatives are meant to revamp the company's image and improve its shrinking business. So far today, the market seems unimpressed with the new name and offerings. As of this writing, the company's stock is down 6.65%.

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The article Research In Motion Changes Name to BlackBerry originally appeared on Fool.com.

Fool contributor Justin Loiseau has no position in any stocks mentioned. You can follow him on Twitter, @TMFJLo, and on Motley Fool CAPS, @TMFJLo.The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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