J.C. Penney's Biggest Risks

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J.C. Penney  has been on a roller-coaster ride of sorts since Ron Johnson took the helm. While the grand revamp plan could pay off, it's not without its risks. In the video below, we take a look at the key challenges with the retailer's rebranding as well as other potential pitfalls such as its crushing debt burden.

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The article J.C. Penney's Biggest Risks originally appeared on Fool.com.

Isaac Pino has no position in any stocks mentioned. Jeremy Bowman owns shares of Apple. The Motley Fool recommends Amazon.com and Apple. The Motley Fool owns shares of Amazon.com and Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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