Cozy Collaborations: Kings of Cole's Exclusive Line for Goop
It's a rare moment when two of our favorite brands come together to make something extremely stellar and coveted. But in the case of Kings of Cole and goop, they did just that. The celebrity loved "luxury loungewear line," Kings of Cole, has created an exclusive capsule collection for Gwyneth Paltrow's all encompassing lifestyle site, goop (if you don't currently receive the goop newsletter, stop everything you are doing and sign up now).
The collection includes an "ultra comfy" cropped sweatshirt and slouchy sweatpants. The pieces tie in the elements that make Kings of Cole so desirable - luxe fabrics, rose gold details, and perfect cuts - with goop's signature mission to bring positivity into it's readers lives. In other words: this is exactly what you should be wearing on your way to yoga, or when enjoying some low key "me" time.
We caught up with Kings of Cole's Founder and Creative Director, Elana Brynes, to get all the details on this cozy collaboration.
StyleList (SL): How did the partnership with GOOP come about?
Elana Brynes (EB): "When I first started Kings of Cole, the Tracy Anderson Method team quickly became fans of the line. Tracy interviewed me for a webisode on the Tracy Anderson Method website which really helped launch my line. She introduced us to goop and the rest is history!"
SL: What about GOOP influenced this collection?
EB: "With all of the items in my line, I try to create pieces that people will wait to come out of the wash each week. It is my goal to create a person's favorite staple in their wardrobe that they just can't live without. goop hand picks the best of the best brands and pieces to feature. This collection was specifically and carefully designed by both brands to create staple wardrobe pieces for women of all body types."
SL: What are the challenges with creating a capsule collection?
EB: "With other brands, I am sure that creating a capsule collection poses many challenges. With goop, it was wonderful. They are so in tune with their readers, and have a clear and specific taste-level and our brands align so well. I am so excited to be launching this collaborative collection of Kings of Cole for goop. goop truly inspires its readers in all aspects of their life, and I am so honored to align Kings of Cole with such a positive lifestyle brand."
SL: What's coming next for Kings of Cole?
EB: "Kings of Cole's Spring line is incredible! We are launching our Spring collection at the end of January both in stores and on our website. We are introducing a line of tank tops, long sleeve shirts and sweaters with mesh panels and detailing. We are also offering new styles and colors of our sweatshirts and sweatpants so I am very excited about that!"
SL: What's your favorite Kings of Cole item?
EB: "My favorite Kings of Cole item is definitely our signature Full-Zip Hoodie with our rose gold colored zipper! It was the first piece of the collection I ever designed and is the perfect wardrobe staple to throw on at some point of every day. I miss it while it is in the washing machine!"
SL: What are your tips for wearing Kings of Cole?
EB: "The best part about Kings of Cole is that you can dress it up or down. I like dressing up Kings of Cole sweatshirts with jeans, military boots and fun jewelry if I have an after-work dinner to go to, but Kings of Cole also looks great with leggings and bright sneakers. There are no rules with Kings of Cole! I also love wearing a Kings of Cole hoodie under a leather jacket. The idea behind Kings of Cole is that you shouldn't have to sacrifice style for comfort, why not have both?!"
SL: What's your go to beauty product, the one item always in your makeup bag?
EB: "I could not live without Chanel's tinted moisturizer. I have freckles, so foundation and concealer just don't work for me. Tinted moisturizer is a great option to even out your skin-tone without covering up your marks that make you, you."
Photo Credit: goop and Kings of Cole