Sanofi Buys Rolaids, Plans Product Relaunch in 2013

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On Monday, pharmaceuticals giant Sanofiannounced that its U.S. Consumer Healthcare Division, Chattem, has acquired the worldwide rights to the Rolaids brand from McNeil-PPC, a division of Johnson & Johnson .

Calling Rolaids "an iconic brand" already, Chattem CEO Zan Guerry promised to grow the brand even further "through innovation and advertising ... and take the brand to a new level." The company already owns such well-known brands as Icy Hot, Gold Bond, Cortizone-10, Selsun Blue, and Unisom.

Rolaids products were pulled from store shelves in 2010  in response to concerns that some packages of the antacid had been reported to contain "foreign particles," including metal and wood. They have not been available for sale since . Buying the brand from McNeil, Sanofi says it intends to "relaunch" the brand, and begin selling Rolaids again within a year.


Sanofi shares rose 0.2% on the news, to $48.10.

 
 

The article Sanofi Buys Rolaids, Plans Product Relaunch in 2013 originally appeared on Fool.com.

Rich Smith has no position in any stocks mentioned. The Motley Fool recommends Johnson & Johnson. The Motley Fool owns shares of Johnson & Johnson. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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