The Nielsen Company & Billboard's 2012 Music Industry Report

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The Nielsen Company & Billboard's 2012 Music Industry Report

Music Purchases at All-Time High
Surpass 1.65 Billion Unit Transactions
Digital Sales Gain - Albums up 14% - Tracks up 5%


NEW YORK--(BUSINESS WIRE)-- Nielsen SoundScan and Nielsen BDS, the entertainment industry's leading data information systems, announced the 2012 year-end U.S. music sales figures for the 12-month period of January 2, 2012 through December 30, 2012. Nielsen SoundScan measures U.S. point-of-sale of recorded music product. Nielsen BDS tracks U.S. radio airplay and music streams. Both systems power many of the Billboard charts.

For 2012, sales of albums and track equivalents are down slightly at -1.8% vs. 2011. Digital Albums are up 14% and Digital Tracks are up 5%. CD sales declined 13%.

"Overall music purchases surpassed 1.65 billion units in 2012, up 3.1% vs. the previous record high set in 2011, driven by digital music sales, which continue be a key growth element within the market," said David Bakula, SVP Client Development, Nielsen. "Digital Album sales are up 14.1% and Digital Track sales are up 5.1%, but despite being down 12.8%, physical is still the dominant album format.

"The big artist stories of the year are Adele and Taylor Swift," continued Bakula. "Adele's album, 21, is the first album ever to be the top seller of the year for two consecutive years, and Taylor Swift's Red has sold more than 3.1 million copies in only 10 weeks, debuting with the highest weekly sales of any title since 2002."

        
Overall Music SalesOverall Album Sales w/TEA

(Transactions: Albums, Singles, Music Video, Digital Tracks - In Millions)

(Includes All Albums & Track Equivalent Albums - In Millions)
  20122011% Chg.  2012  2011% Chg.
Units Sold1,6611,6113.10%Units Sold450458-1.80%
NOTE: TRACK EQUIVALENT ALBUMS EQUATE RATIO OF 10 TRACKS TO 1 ALBUM
 
Total Album Sales

Physical Music Sales

(Includes CDs, Cassettes, LPs, Digital Albums - In Millions)(Includes CDs, Cassettes, LPs - In Millions)
20122011% Chg.20122011% Chg.
Units Sold316331-4.40%Units Sold198227-12.80%
 
Digital Album SalesDigital Track Sales
(In Millions)

(In Millions) - Nielsen SoundScan Sales Record*

20122011% Chg.20122011% Chg.
Units Sold11810314.10%Units Sold1,336 *1,2715.10%
 
CD Album Sales

LP Album Sales

(CD Albums - In Millions)

(LP/Vinyl Records - In Millions) - Nielsen SoundScan Sales Record*

20122011% Chg.20122011% Chg.
Units Sold193224-13.50%Units Sold4.6 *3.917.70%
 
Holiday Season Album SalesHoliday Season Track Sales
(Sales 11/5/2012-12/30/2012 - In Millions)(Sales 11/5/2012-12/30/2012 - In Millions)
20122011% Chg.20122011% Chg.
Units Sold7681-7.10%Units Sold2382370.60%
 

Current vs. Catalog Sales

(In Millions)
Overall AlbumsDigital Albums
20122011% Chg.20122011% Chg.
Current161179-10.20%Current605313.70%
Catalog1551512.50%Catalog575014.60%
Deep Catalog1231193.30%Deep Catalog453818.10%
 
Physical AlbumsDigital Tracks
20122011% Chg.20122011% Chg.
Current101126-20.30%Current6035529.10%
Catalog97101-3.50%Catalog7337182.10%
Deep Catalog7881-3.70%
 
 
Genre Total Album SalesGenre Digital Album Sales
(In Millions)(In Millions)
Genre20122011% Chg.Genre20122011% Chg.
Alternative52.254.6-4.30%Alternative26.724.49.50%
Christian/Gospel*22.923.7-3.40%Christian/Gospel*5.34.811.10%
Classical7.59.4-20.50%Classical2.62.314.60%
Country44.642.84.20%Country11.28.137.80%
Dance/Electronic8.79.9-12.00%Dance/Electronic4.94.81.20%
Jazz8.111-26.20%Jazz2.52.6-3.60%
Latin9.711.7-17.60%Latin1.41.123.20%
Metal31.931.9-0.30%Metal11.29.616.30%
New Age1.71.9-12.90%New Age0.60.613.60%
R&B49.755.3-10.20%R&B16.314.810.20%
Rap24.227.3-11.40%Rap10.79.314.70%
Rock102.5100.52.00%Rock43.136.318.80%
Soundtrack12.313-5.20%Soundtrack65.412.70%
 
Genre Digital Track SalesDigital Track Sales by Decade
(Total Tracks, Core Genre - In Millions)(Songs Grouped by Decade of Release - In Millions)
Genre20122011% Chg.Genre20122011% Chg.
Blues32.424.40%2010's69954229.00%
Children4.74.210.30%2000's438535-18.20%
Christian/Gospel34.432.26.50%1990's91875.00%
Classical76.75.20%1980's544132.70%
Comedy5.16.7-23.40%1970's33330.60%
Country162.1143.712.80%1960's1618-14.40%
Dance/Electronic5339.135.60%1950's33-6.70%
Holiday/Seasonal12.113.7-11.90%1940's11-6.00%
Jazz8.89.2-5.00%
Latin21.120.62.20%

 

New Age1.51.410.70%

 

Pop303.8305.6-0.60%

 

R&B/Hip Hop249.3262.1-4.90%

 

Rock323.8291.711.00%
World8.74.1110.80%
 

Notes:

Current/Catalog Definitions: "current" represents albums 18 months or newer; "catalog" 18 months or older (with some considerations for airplay and billboard chart position). "Deep catalog" is a subset within "catalog".

 

Genres: Albums and tracks may appear in more than one genre. Album genres are based on billboard chart eligibility and can differ from the track genre methodology. Not all genres are included in the above tables.

 

* Includes sales figures tracked by Christian SoundScan.

 

2012 YEAR-TO-DATE RECORD COMPANY MARKET SHARE

(REFLECTS THE MARKET SHARE FOR THE ENTIRE ENTITY INCLUDING SUB-DISTRIBUTED COMPANIES FOR THE 52-WEEK YEAR)

UMG COMPLETED THE ACQUISITION OF EMI DISTRIBUTION AT THE BEGINNING OF Q4 2012. MARKET SHARE REPORTING INCLUDED THE FOLLOWING ADJUSTMENTS: ALL OF THE LABELS FORMERLY ASSOCIATED WITH EMI WERE MOVED TO UMGD. EMI WAS CREDITED FOR ALL SALES THROUGH WEEK-ENDING 9/30/2012. ALL MARKET SHARE WAS ATTRIBUTED TO UMGD THEREAFTER.

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