Mad Catz® Announces GameSmart™ Technology Initiative for Smart Devices
Mad Catz ® Announces GameSmart ™ Technology Initiative for Smart Devices
GameSmart Enables Core Game Controller Functionality on Mobile Devices
SAN DIEGO--(BUSINESS WIRE)-- Mad Catz Interactive, Inc. ("Mad Catz") (NYSE MKT: MCZ) announced today GameSmart, a technology initiative that moves smart devices one step closer to delivering a core gaming experience similar to a gaming console or gaming computer. GameSmart control products will function through the Bluetooth® Smart stack, will be game and hardware independent, and will have a smart device app to provide additional functionality. By utilizing Bluetooth Smart, GameSmart devices will feature simplified setup, longer battery life and universal compatibility. In addition, GameSmart offers game developers and game publishers standardization, ease of implementation and scalability when enabling controller and console-like accessory functionality in mobile games.
"Smart devices have made considerable inroads in delivering all forms of entertainment including games, music, movies, books, and social media. Mobile gaming is a vibrant and exciting space and we don't see controller-based games replacing touch screen games, we expect them to enhance and enlarge the smart device gaming experience to include the living room experience. There are a number of point-to-point solutions in the market today that provide proof of concept, but the industry needs an agnostic operating system solution to provide standardization, ease of implementation and scalability," said Darren Richardson, the President and Chief Executive Officer of Mad Catz Interactive, Inc. "With our long history in the gaming industry, Mad Catz has the technical capability, product breadth, global distribution, and developer and publisher relationships that uniquely position our company to make this ambitious initiative a success. We believe the GameSmart initiative fits perfectly with our long-term strategy of designing innovative products for passionate gamers."
Mad Catz intends to launch a full range of GameSmart products, including game controllers, gaming mice, gaming keyboards, headsets, and other specialty controllers. The GameSmart products will also be app-enabled to provide additional functionality. The first wave of GameSmart products will be announced at CES 2013 and are expected to launch shortly thereafter.
Additional information available at: www.madcatz.com/gamesmart
About Mad Catz
Mad Catz Interactive, Inc. ("Mad Catz") (NYSE MKT: MCZ) is a global provider of innovative interactive entertainment products marketed under its Mad Catz® (gaming), Tritton® (audio), and Saitek® (simulation) brands. Mad Catz also develops flight simulation software through its internal ThunderHawk Studios™; operates flight simulation centers under its Saitek brand; publishes games under its Mad Catz brand; and distributes games and videogame products for third parties. Mad Catz distributes its products through most leading retailers offering interactive entertainment products and has offices in North America, Europe and Asia. For additional information please go to www.madcatz.com.
This press release contains forward-looking statements about the Company's business prospects that involve substantial risks and uncertainties. The Company assumes no obligation to update the forward-looking statements contained in this press release as a result of new information or future events or developments. You can identify these statements by the fact that they use words such as "anticipate," "estimate," "expect," "project," "intend," "should," "plan," "goal," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. Among the factors that could cause actual results to differ materially are the following: the ability to maintain or renew the Company's licenses; competitive developments affecting the Company's current products; first party price reductions; the ability to successfully market both new and existing products domestically and internationally; difficulties or delays in manufacturing; or a downturn in the market or industry. A further list and description of these risks, uncertainties and other matters can be found in the Company's reports filed with the Securities and Exchange Commission and the Canadian Securities Administrators.
Mad Catz Communications:
Alex Verrey, +44 (0) 1908-336-538
Global PR and Communications Manager
Joseph Jaffoni, Norberto Aja, Jim Leahy
+1 (212) 835-8500
KEYWORDS: United States North America Canada California
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