Zynga SVP explains why it doesn't exactly need Facebook anymore

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Zynga FacebookFacebook and Zynga aren't as buddy buddy anymore. Everyone knows that, but is it really as big a deal as people make it out to be? Not according to Zynga Mobile SVP Travis Boatman, who chatted with Inside Social Games during the Mobile-Loco Conference in San Francisco recently. So, why exactly is the exclusive partnership ending not going to hurt Zynga?

"There's a lot of people who play games and want to connect socially who don't want to use Facebook," Boatman told ISG's AJ Glasser, according to TechCrunch. "We're super fans of Facebook. They were a great partner of ours in founding and growing the company."

Facebook was instrumental in building Zynga to the social gaming powerhouse that it is today, and the inverse can be said for Zynga and the social network's direct revenue generation. With that symbiotic relationship essentially over come early 2013, Facebook is free to perhaps sign a similar deal with another developer, but what about the big Z?

"The relationship with us and Facebook is great but it provides users a lot more value to be able to connect to people who they aren't friends with on Facebook," Boatman said, using aggressive poker players as an analogy. That likely means that Zynga.com will be an even more intense focus for the company moving forward, but as TechCrunch points out, maybe it's Twitter or--gasp--email's time to shine in the Zynga universe.

What do you think of Facebook and Zynga's dissolved relationship? Will either recover from it, and which will do so better or faster? Sound off in the comments. Add Comment.
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