Youth Focused Creative Fashion Designer Adds Virtual Piggy Service

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Youth Focused Creative Fashion Designer Adds Virtual Piggy Service

Global youth ecommerce payment solution expands merchant base in fashion and accessories

HERMOSA BEACH, CA--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe-online youth purchasing, today announced that the Virtual Piggy service will be integrated into Lipstik Girls ecommerce operations.


Lipstik Girls has been offering fun, wearable and fashionable clothing in the girls wear market since the summer of 2000. The brand currently produces over 250 unique styles per season and has won multiple awards, partnered with Madonna on a clothing line, and outperformed the competition at major retail stores across the country and Europe. In 2010, their Dolce Bebe line launched exclusively at Neiman Marcus.

"We know our audience," said Steve Lloyd, CEO at Lipstik Girls, "and Virtual Piggy provides our young customers with a safe and secure payment method."

Virtual Piggy enables parents to set up a monthly allowance for their children and promotes financial management while empowering U21s to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by their parents.

"We are excited to add a California original to our growing list of fashion brands that recognize the value in providing a safe online shopping experience to the youth market," said Dr Jo Webber, CEO and Founder of Virtual Piggy Inc. "We know that our young consumers will be thrilled with the addition of Lipstik Girls fun and creative collections."

About Lipstik Girls

Lipstik Girls, a California based manufacturer, was started in June 2000 by husband and wife team Steve Lloyd and Elisa Barretta Lloyd. Elisa is a Rhode Island School of Design graduate who then spent 10 years living, studying and eventually working as a designer in Rome, Italy. She came to Los Angeles in 1992 and designed for several juniors and girls wear manufacturers. Steve, after ending a pro soccer career, started a company specializing in novelty trims and treatments, working with companies like Calvin Klein, Tommy Hilfiger and The Gap.

Lipstik Girls newest label is ELISA B - a fashion forward range featuring tween occasion dresses designed by Elisa Barretta Lloyd. ELISA B is available in Nordstrom and Saks and other fine department stores.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com.

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.



Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:

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