Bally Technologies Is Driving Innovation to SAGSE Buenos Aires November 13-15 with Prominent Brands

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Bally Technologies Is Driving Innovation to SAGSE Buenos Aires November 13-15 with Prominent Brands Pawn Stars™ and NASCAR®

Company showcases world-class licensed brands, unique play mechanics, and Spanish-language games at Latin America's premier gaming trade exhibition


LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies (NYS: BYI) is roaring into the 2012 SAGSE Expo and Congress in Buenos Aires, Argentina Nov. 13-15 packing a lot of power under the hood - new games and systems designed to excite players and rev up casino operators' revenue and operating efficiency.

The HISTORY(R) Pawn Stars branded video slot game from Bally Technologies. (Photo: Business Wire)

The HISTORY(R) Pawn Stars branded video slot game from Bally Technologies. (Photo: Business Wire)

"We will showcase a large array of content as we combine our expanded game studios and systems engineers with our record-setting innovation to create stunning products across games, and systems," said Bally Technologies' President and Chief Operating Officer Ramesh Srinivasan. "This will be one of our best SAGSE shows ever."

Ricardo Regner, Bally's Senior Director of Sales & Operations Latin America, added, "When we say Bally Technologies is driving innovation, we mean Bally is bringing the most advanced games and systems to operators, exemplified perfectly this year at SAGSE with our new Pawn Stars and NASCAR brands and the Spanish language games we are showcasing."

World-Class Licensed Brands Return to SAGSE

Pawn Stars

Bally brings one of the world's top TV shows to casino floors in Pawn Stars, featuring Rick, grandfather Richard (Old Man), grandson Corey, and Corey's loveable sidekick Chumlee, from the hit TV series Pawn Stars on the HISTORY® Channel. Airing in more than 150 countries in 37 languages, Pawn Stars has been rated a top cable show in the United States, Europe, and Latin America, and has millions of viewers across the globe.

The game begins when a player chooses their favorite character from the show. Selling and negotiating adds excitement during the Negotiation Bonus, where players choose one of five items to sell and then negotiate with the Pawn Stars for credit awards. With its giant wheel, free games, 11 wheel-bonus prizes, wilds, pick-'em features, and iDeck interaction, this game promises to be as popular as the show itself.

NASCAR Video Slots

The NASCAR video slot features a lineup of who's who in racing royalty - Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, and Jimmie Johnson. NASCAR is delivered on Bally's ALPHA 2™ Pro Series™ V22/32 cabinet with a near-area progressive jackpot award. Players select their favorite driver and the game screens change to reflect that driver's team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race™ Bonus.

Michael Jackson King of Pop™

Returning to SAGSE, but completely translated into Spanish, is Michael Jackson King of Pop, which features one of the most widely beloved and influential artists of all time in an exciting, music-filled game on Bally's Pro Series™ V22/32 cabinet with the custom Pro Series surround-sound chair. Offering everything from mystery wilds bonuses and free games bonus events featuring hit songs Bad, Beat It, Billie Jean, Dirty Diana, and Smooth Criminal, this game is highlighted by a U-Spin™ Platinum Record Bonus. Michael Jackson is represented exclusively for licensing by the Bravado International Group.

Betty Boop's Fortune Teller™

Betty Boop's Fortune Teller, the new companion game to the hit Betty Boop's Love Meter™, offers an unprecedented 15 bonuses at any bet and U-Spin™ and U-Choose™ bonuses. Let Betty read your winning future after you choose Tarot Cards or discover the power of Betty's Healing Crystals. Available on Bally's trailblazing ALPHA 2™ Pro Hammerhead™ cabinet, this interactive game is taken to a thrilling level as Betty prompts you to place your hands on the iDeck and have your credits and a credit multiplier fortune read.

For-Sale Game Content Driven by New Play Mechanics and Games in Spanish

The Pro Series cabinets' for-sale game portfolio is turbo-charged this year as Bally presents a host of games featuring engaging play mechanics, clever themes, and animated graphics that deliver an exceptional play experience. Must-see core for-sale title includes Star Signs™ and Zodiac Fortune™ on the innovative Pro Curve cabinet, as well as Total Blast™ and China River™, presented in Spanish, on Bally's stunning ALPHA 2 Pro V22/22 cabinet.

Bally takes the arcade favorite SKEE-BALL® game to a new level on the Pro V32. Also presented in Spanish, this game presents an exciting bonus feature where players touch and slide to "bowl" the SKEE-BALL, winning "tickets" that enable them to "Pick a Prize" on the game that reveals credit awards. Also featured at SAGSE is All That Jazz™, which has a revolutionary iDeck feature called U-Play™, in which players touch and spin virtual piano keys.

From must-hit standalone progressives, multipliers, and entertaining new features that take wilds, stacked reels, free games, Quick Hit™, Hot Zone™, and iDeck™ to the next level, the content for Bally's Pro V22/32, Curve, V32 and V22/22 cabinets kicks the fun into high gear.

Systems Business Excites Players

Visitors to Bally's SAGSE exhibit will be able to see live demonstrations of iVIEW DM, the award-winning picture-in-picture-style player-user-interface that enables gaming operators to choose where on the game they want to display player information and bonusing promotions. iVIEW DM delivers a full interactive experience that can highlight the resort's amenities and venues - functioning as a kiosk at the slot machine.

Bally's Elite Bonusing Suite™ (EBS), when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the players' experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards.

These interactive solutions enable players to spin wheels, select and root for their favorite contest-driven horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. These exciting products, along with new innovations in mobile technology and the BallyService Tracking Manager™, which is an automated customer service and dispatching application, provide proven return on investment to Bally customers.

For more information, please visit the Company's website or virtual newsroom.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

- BALLY TECHNOLOGIES, INC. -

NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.; Pawn Stars − ©2012 A&E Television Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the "H" and their associated logos are trademarks of A&E Television Networks, LLC. Gold & Silver and its associated logos are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved. Michael Jackson -- © 2011 Triumph International, Inc. under license from Bravado Merchandising. All rights reserved. BEAT IT-©1982, BILLIE JEAN-©1982, DON'T STOP 'TIL YOU GET ENOUGH-©1979, SMOOTH CRIMINAL-©1987 MIJAC MUSIC (BMI). Betty Boop's Fortune Teller©2012 King Features Syndicate, Inc.™ Hearst Holdings, Inc. www.BettyBoop.com. SKEE-BALL® - ©Skee Ball, Inc. & ® All Rights Reserved. Used Under Authorization

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50460164〈=en



Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

KEYWORDS:   Argentina  United States  North America  South America  Nevada

INDUSTRY KEYWORDS:

The article Bally Technologies Is Driving Innovation to SAGSE Buenos Aires November 13-15 with Prominent Brands Pawn Stars™ and NASCAR® originally appeared on Fool.com.

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