Apple's iPad Mini Event: What to Expect
Apple (NAS: AAPL) has a big day tomorrow. The company is hosting an event in San Jose, Calif., and is widely expected to unveil its new iPad Mini in an aggressive down-market move into the small-sized tablet arena. That's not all the iPad maker has in store, though. Let's round up everything investors can look forward to tomorrow.
What to expect when you're expecting
As far as the feature presentation is concerned, the iPad Mini is expected to carry a 7.85-inch display, notably smaller than the current 9.7-inch display of existing models. As a more affordable offering, the device isn't likely to carry bleeding-edge specs like the third-generation iPad does. The display won't be in Retina territory and should have the same resolution as older iPads at 1,024 x 768. Since the display will be smaller, this will translate into higher pixel density.
Perhaps more important, since this is the same resolution as older models, there should be no issues with app compatibility or fragmentation, and all existing iPad apps should easily run on the smaller tablet right out of the box. The iPad Mini is rumored to be built using the same internal components as the iPad 2, such as the A5 processor. That could make sense with the possibility of Apple killing the iPad 2, effectively using the same guts in a smaller body.
The biggest unknown at this point remains pricing. Where Apple decides to price the device relative to dominant incumbents like Amazon.com's (NAS: AMZN) Kindle Fires and Google's (NAS: GOOG) Nexus 7 is critically important to its success. Those devices start at $199, and while Apple products always carry a premium, it needs to remain competitive. Starting prices are rumored anywhere from $249 to $329, with additional pricing tiers for additional storage ($100 increments) and cellular connectivity ($130 premium).
Nov. 2 has been pegged as the tentative launch date, which coincides with Apple's historical norms of launching products the following Friday after unveiling.
The new "new iPad"
Apple's third-generation iPad, technically dubbed the "new iPad," may even see an incremental upgrade. That's somewhat unusual, since it's only halfway through its typical one-year product cycle. Apple may take the opportunity to update the full-size tablet with a Lightning connector like the one debuted in the iPhone 5, and potentially bump the processor from the A5X to the A6.
The updated model may see some internal improvements related to thermal improvements or the use of IGZO display technology. The most compelling reason to pursue a six-month update would be to add support for international 4G LTE frequency bands, since the current model only supports frequencies in North America. Earlier this year, Apple's marketing landed in hot water Down Under since the new iPad doesn't support Australian LTE networks.
Learning new tricks
Apple is also expected to focus heavily on education. There have been hints that Apple will release a major update to its iBooks app to bolster its educational capabilities. The iPad 2's lower $399 price point has helped it gain traction in the education sector, and the iPad Mini's even lower price point will likely increase Apple's penetration in this massive market.
The Center for Digital Education estimates that between $5.2 billion and $5.7 billion was spent last year on all hardware in the K-12 market. Tablet ownership among college students also more than tripled this year to 25%.
Just last week, Amazon announced a new Whispercast service for easily purchasing and distributing e-books through large-scale Kindle deployments, while it has also been selling Kindles to schools at bulk discounts. Amazon is Apple's most credible threat in education, given its low-cost e-readers and larger content library, so a competitive response in this sector is in order.
Back to the Mac
Numerous Mac product families are also overdue for some updates, including the latest Ivy Bridge processors from Intel (NAS: INTC) and Kepler graphics chips from NVIDIA (NAS: NVDA) . Apple began switching its Mac lineups to both of these chips earlier this year and they have yet to make their way throughout some offerings.
The iMac may see a redesign, and the Mac mini will probably just get beefed-up internals. Apple will probably show off a 13-inch MacBook Pro with Retina display, following up the 15-inch version that was launched this summer. It should take similar design cues, such as losing the optical drive and becoming thinner and lighter.
'Tis the season
Tomorrow's event will cement Apple's product lineup heading into the important holiday quarter. In September, the company unveiled a whole slew of new iPods alongside the iPhone 5. This month, Apple will beef up its iPad offerings and upgrade the rest of its Macs.
'Tis the season for Apple investors to be jolly.
The iPad Mini carries with it important strategic implications about how Apple plans to tap the broader tablet market that is showing signs of explosive growth. For just that reason, I've recently put together a comprehensive report all about the iPad opportunity ahead of Apple and how the product family could easily translate into a decade of growth and billions of dollars in profits for the company and its investors. It's included as a bonus in our Apple research service, which you can learn more about by clicking here.
The article Apple's iPad Mini Event: What to Expect originally appeared on Fool.com.Evan Niu, CFA, owns shares of Apple. The Motley Fool owns shares of Apple, Amazon.com, Google, and Intel. Motley Fool newsletter services recommend Apple, Amazon.com, Google, Intel, and NVIDIA. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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