Virtual Piggy Signs Top Fashion Brands

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Virtual Piggy Signs Top Fashion Brands

Dom Rebel, City of Mary and Prince Peter Collection to accept safe youth payments

HERMOSA BEACH, Calif.--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG) announced today that it has signed an agreement to integrate its safe youth payment option into three major fashion apparel brands: Dom Rebel, City of Mary and the Prince Peter Collection.


The Virtual Piggy payment option will be available in the online stores for two of Les Atelier Montreal's brands: Dom Rebel Threads and City of Mary. The Dom Rebel brand offers detailed, hand drawn, rock inspired t-shirts, and is sold at retail stores in over 20 countries. City of Mary is an upcoming creative collective, offering clothing inspired by architecture, and life itself.

The Prince Peter Collection offers unisex t-shirts inspired by classic rock photography. The brand has been worn and supported by many celebrities, including Rihanna, Katy Perry, Lil Wayne and Selena Gomez. With Virtual Piggy integrated into their online store, teen consumers will soon be able to safely purchase these shirts online.

"These fashion brands are a great offering to our teen customers as we expand our footprint in the apparel category," said EVP of Sales Tom Keefer. "Giving them the ability to safely purchase items online from Dom Rebel, City of Mary and Prince Peter means access to the cutting edge fashion they want."

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.



Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805

KEYWORDS:   United States  North America  California

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