Ignite Restaurant Group Team Leads Charge to Help End Childhood Hunger in America

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Ignite Restaurant Group Team Leads Charge to Help End Childhood Hunger in America

Customers join Joe's Crab Shack and Brick House in support of annual Share Our Strength's Dine Out For No Kid Hungry™ event

HOUSTON--(BUSINESS WIRE)-- From Oceanside, Calif. and Ann Arbor, Mich. to Plano, Texas and Daytona Beach, Fla., team members at Joe's Crab Shack and Brick House Tavern + Tap locations nationwide worked tirelessly in the fight against childhood hunger throughout September during the annual Share Our Strength No Kid Hungry® campaign. In partnership with their customers, they raised more than $1,000,000 for the program, which connects kids in need with nutritious food while also teaching their families how to cook healthy, affordable meals.


As a national partner and leading fundraiser for Share Our Strength®, Joe's Crab Shack has participated in the annual Dine Out For No Kid Hungry, raising funds through creative promotions and events, since its inception in 2008. During last month's Dine Out For No Kid Hungry, Joe's Crab Shack and Brick House offered customers the chance to donate in increments ranging from $1-$10 in exchange for coupons redeemable for various menu items, including key lime pie, Tavern Wings and Joe's Classic Steampot. Guests also donated to the No Kid Hungry campaign by visiting both brands' websites, where they received similar online coupons.

Adding to those efforts, general managers and staff at various locations also created more than 400 fundraising events - from kickball tournaments and car washes to tailgate parties and poker runs - to help surpass the million-dollar goal. In Sacramento, Joe's Crab Shack General Manager Guy Carney led his team to raise more than $30,000 in one location by creating an onsite carnival at the restaurant complete with games and prizes. Guy's team also stepped up to raise additional funds, offering their customers a car wash, a raffle with prizes from area business and a bake sale featuring home-baked goodies courtesy of the Sacramento Joe's team.

"As a restaurant group and longtime partner with Share Our Strength, we are committed to supporting our nation's children and the fight against childhood hunger," said Joe's Crab Shack Chief Operating Officer Jim Mazany, the 2013 chair of the Dine Out For No Kid Hungry Advisory Board. "We want to thank our devoted customers who gave so generously to the effort and our employee teams who worked hard to spread the Share Our Strength message. Their dedication to No Kid Hungry's goal of eliminating childhood hunger by 2015 is inspiring."

About Joe's Crab Shack

Founded in Houston, Texas, in 1991, Joe's Crab Shack is quickly becoming everyone's favorite seafood restaurant, with 129 locations in more than 30 states. Joe's serves up fun times and serious seafood, with more than 25 crab items on the menu in addition to fish, lobster, mussels, clams and shrimp. Part of Ignite Restaurant Group's (NAS: IRG) portfolio of restaurants, Joe's is a national partner in Share Our Strength's No Kid Hungry® Campaign, a national effort to end childhood hunger in America by 2015. For more information go to www.joescrabshack.com/media-center/.

About Brick House Tavern + Tap

Part of the Ignite Restaurant Group (NAS: IRG) portfolio of restaurants, Brick House Tavern + Tap serves a menu of more than 80 beers, several beer cocktails and an assortment of classic American foods in a unique atmosphere. For more information, go to www.brickhousetavernandtap.com.

About Share Our Strength's Dine Out For No Kid Hungry

Share Our Strength's Dine Out For No Kid Hungry is a national fundraising event that brings together thousands of restaurants and millions of consumers to help make sure no child in America grows up hungry. Every September, participating restaurants raise funds in a variety of ways to support the No Kid Hungry® campaign to end childhood hunger in America. Share Our Strength's Dine Out For No Kid Hungry is nationally sponsored by Sysco, American Express, Ecolab, ONEHOPE Wine, SCA, Food Network, Clear Channel and the National Restaurant Association. Visit DineOutForNoKidHungry.org.



for Ignite Restaurant Group
Tracy Aiello, 817-329-3257
tracy@spmcommunications.com
or
Brooke Feachen, 817-329-3257
brooke@spmcommunications.com

KEYWORDS:   United States  North America  California  Texas

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