Verismo™ System by Starbucks Now Available at Select Starbucks Stores

Before you go, we thought you'd like these...
Before you go close icon

Verismo™ System by Starbucks Now Available at Select Starbucks Stores

Starbucks New Premium Single Cup Espresso Machine Carried at Some 6,400 Locations Nationwide, Including Specialty Retailers and Ecommerce

SEATTLE--(BUSINESS WIRE)-- Starbucks Coffee Company (NAS: SBUX) retail stores today will begin selling its Verismo™ System by Starbucks, which made its debut on Verismo.com and at Specialty Retailers nationwide in September. The availability at more than 65 percent of Starbucks retail stores in the U.S. brings the number of distribution points for the Verismo™ System and accompanying Starbucks® espresso, coffee, and real milk pods to about 6,400.

Verismo System by Starbucks and Verismo pods now available at select Starbucks stores nationwide. (P ...

Verismo System by Starbucks and Verismo pods now available at select Starbucks stores nationwide. (Photo: Business Wire)


Today also marks the start of a 10-week demonstration effort at participating Starbucks stores, giving customers plenty of opportunities to experience the Verismo™ System and sample Starbucks® beverages made on the machine. Similar events are taking place at Specialty Retail stores nationwide, from Williams-Sonoma and Sur La Table to Macy's and Bloomingdales, where more than 600 Starbucks baristas are leading demonstrations. All told, more than 10,000 demonstration events are planned at Starbucks and Specialty Retail stores nationwide through Christmas.

"Tasting (and seeing) is believing," says Cliff Burrows, Starbucks president of the Americas. "We are coming out with a high-pressure single cup machine that we believe is simpler than anything in the marketplace and delivers what consumers actually want—a Starbucks-quality Caffè Latte they can easily make at home. Plus, customers can quickly replenish Verismo pods because they are conveniently available wherever Verismo™ machines are sold."

Participating Starbucks stores will sell the 580 base model in silver for $199, as well as a selection of Verismo™ pods, including seasonal favorite Starbucks® Christmas Blend, which will only be available at Starbucks retail stores and on Verismo.com.

"Response to the Verismo™ System has been terrific so far," says Burrows, "and we are looking forward to the Verismo™ being a popular gift this holiday season."

For further information, store availability, demonstrations, and reviews, please visit www.verismo.com.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50442191〈=en



Starbucks Coffee Company
Alisa Martinez, 206-318-7100
press@starbucks.com

KEYWORDS:   United States  North America  Washington

INDUSTRY KEYWORDS:

The article Verismo™ System by Starbucks Now Available at Select Starbucks Stores originally appeared on Fool.com.

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners