The Private Bank of California Partners with Senior Housing Crime Prevention Foundation to Improve T

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The Private Bank of California Partners with Senior Housing Crime Prevention Foundation to Improve Two Senior Care Centers

LOS ANGELES--(BUSINESS WIRE)-- The Private Bank of California (the "Bank") (OTCBB: PBCA) announces its partnership with the Senior Housing Crime Prevention Foundation (SHCPF) to provide essential support to two senior care centers in Southern California. The Bank recently funded improvements to the Tustin Care Center, in Tustin, and Marycrest Manor, in Culver City, that ensure enhanced services and security for the elderly residents.

"We are grateful to The Private Bank for supporting the Foundation and its mission," said Lori L. Millar, VP of Marketing & Communications for SHCPF. "The contributions made by the Bank will help transform the lives of these nursing home residents by offering increased confidence in their safety, protection from theft and neglect, and an overall improved quality of life."


The residents of Tustin Care Center and Marycrest Manor are now being offered the Senior Crimestoppers program which provides a 24/7 toll free tip line, personal lockboxes installed in each room, internal and external signage to deter any wrong-doing, and continuing education for management and staff. To help the centers improve the quality of life, the Bank also grants an annual 'Wish Comes True' check that is dedicated to a project chosen by the residents.

"We became aware that crime against the elderly in our society is a longstanding, ongoing battle that can be prevented by national organizations like SHCPF," said Sergio Sepulveda, Senior Vice President Relationship Manager at the Bank. "Since serving our community is a key priority for the Bank, we felt compelled to participate in the nursing home program to help protect the most vulnerable members of our society - the elderly."

SHCPF is a national organization that is dedicated to providing safe and secure living environments for senior housing residents and to delivering banks qualified CRA consideration through the most favorable regulatory and business structure possible. This unique program allows banks to serve an underserved segment of society, the nation's senior housing residents, who have been classified as a low and moderate-income group.

As a sign of appreciation, the SHCPF presented The Private Bank with a charter plaque to be prominently displayed in each of the senior housing centers and a plaque for the Bank's branches nearest the sponsored centers. The Tustin Care Center plaque will reside in the Bank's Orange County branch, while the Marycrest Manor plaque will remain in the Bank's Century City branch.

Visit tpboc.com/newsroom for more information about the Bank's recent involvements.

About The Private Bank of California

The Private Bank of California is a full-service depository financial institution that specializes in Private, Entertainment and Business Banking and caters to a select group of individuals and private companies. The Bank is a member of the Federal Deposit Insurance Corporation, chartered in California and administratively headquartered at 10100 Santa Monica Boulevard, Suite 2500, Los Angeles 90067. The Bank has Branch Offices in Century City (10100 Santa Monica Boulevard, Suite 2430, Los Angeles 90067), Hollywood (7083 Hollywood Boulevard, Suite 650, Los Angeles 90028), and Orange County (1920 Main Street, Suite 1140, Irvine, California 92614), as well as a Loan Production Office in Downtown Los Angeles (601 South Figueroa Street, Suite 1850, Los Angeles 90017). Additional information is available at www.tpboc.com or by calling 310.286.0710.

About SHCPF

The Senior Housing Crime Prevention Foundation (SHCPF) is a national organization which was established to provide a vehicle for banks to earn CRA consideration. It has been used by financial institutions in an effort to address Lending, Investments, and/or Service credit. This program allows banks to serve an underserved segment of society, the nation's senior housing residents, who have been classified as a low and moderate income group. The sole objective of the SHCPF is to reduce crime in the nation's senior housing facilities and to provide on-going, effective crime prevention programs that promote safe, secure and high quality of life environments for senior housing residents. In part, this objective is accomplished by installing the highly successful Senior Crimestoppers program in facilities sponsored through CRA investments or loans to the SHCPF. Nationally, the Senior Crimestoppers program has reduced all incidents of crime in participating senior housing facilities by approximately 93 percent as of September 30, 2012.



La Voz Marketing
Stacey Kaszton
213-925-8177 (direct)
stacey@lavozmarketing.com

KEYWORDS:   United States  North America  California

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