WMS Announces Expanded Multiyear B2B Online Gaming Agreements with Betsson Group and Unibet

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WMS Announces Expanded Multiyear B2B Online Gaming Agreements with Betsson Group and Unibet

WMS Portfolio of Premium Video Slot Gaming Content to be Available to Betsson and Unibet Online Casinos

WAUKEGAN, Illinois & STOCKHOLM--(BUSINESS WIRE)-- Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYS: WMS) , today announced the signing of multi-year licensing agreements with both Betsson AB (NASDAQ OMX Nordic Mid Cap List:BETS) and Unibet Group (NASDAQ OMX Nordic List:UNIB). Under the agreements, Betsson and Unibet each will have non-exclusive access to the full selection of the extensive portfolio of proven WMS games, including such player favorites as the WIZARD OF OZ™, Zeus®, Reel 'Em In® and Jackpot Party® games, through the Company's Jadestone portfolio of online games. Both agreements also anticipate the future opportunity for distribution of WMS gaming content through Betsson's and Unibet's online casinos across the mobile channel.


In aggregate, Betsson, Unibet and their operating companies provide online gaming entertainment to more than 12 million registered players in more than 100 countries globally. The first WMS games are anticipated to be available on the Unibet and Betsson online casinos early in calendar 2013.

Orrin J. Edidin, President of WMS Industries and President and CEO of Williams Interactive, said, "Following the acquisition, we moved rapidly to expand Jadestone's product portfolio with WMS' library of proven, great slot games and enable access to our library for distribution across multiple interactive channels for those players who enjoy their gaming entertainment online. We are delighted to expand our relationship with Betsson and Unibet; each of whom is among the world's leading online casino operators with extensive customer bases through their various casino brands. This expanded relationship represents a meaningful expansion in the B2B growth of our interactive products and services. Importantly, together, we have the potential to deliver a significant increase in the slot experience that will soon be offered to their players."

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which places leased participation gaming machines in legal gaming venues. The Company also develops and markets digital content, products, services and end-to-end solutions that address global online wagering and interactive social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers' revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook, Twitter or YouTube.

About Betsson

Betsson AB's core business consists of owning and administering shareholdings in companies which, themselves or through partners, offer gaming to the end users via the internet. Betsson AB owns Betsson Malta which operates gaming to more than 5.7 million registered end users either through their own websites or through partnerships. Betsson Malta offers poker, casino, sportsbook, scratch cards, bingo and games. The customers come primarily from the Scandinavian countries and other parts of Europe. Betsson AB is listed on NASDAQ OMX Nordic Mid-cap List (BETS).

About Unibet

Unibet Group was founded in 1997 and is an online gambling company listed on NASDAQ OMX Nordic Exchange (UNIB) in Stockholm. Unibet is one of the largest privately owned gambling operators in the European market and provides services in 27 languages through www.unibet.com, www.unibet.dk, www.unibet.fr, www.unibet.it, www.unibet.com.au, www.maria.com and www.mariacasino.dk.

Today, Unibet has more than 6.7 million customers in over 150 countries. Unibet is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is audited and certified by eCOGRA in relation to responsible and fair gaming. More information about Unibet Group plc can be found on www.unibetgroupplc.com.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as "may," "will," "should," "expect," "anticipate," "plan," "likely," "believe," "estimate," "project," and "intend," among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, October 15, 2012. Factors that could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs to restructure our business and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions taken in fiscal 2011 and 2012; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be requirements to fulfill customer orders; (12) increased involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under "Item 1. Business", "Item 1A. Risk Factors" and "Legal Proceedings" in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.



Investors
WMS Industries Inc.
William H. Pfund, 847-785-3167
VP Investor Relations
bpfund@wms.com
or
JCIR
Joseph N. Jaffoni or Richard Land, 212-835-8500
wms@jcir.com
or
Media
WMS Industries Inc.
Mollie Cole, 773-961-1194
Director, Communications
mcole@wms.com

KEYWORDS:   United Kingdom  United States  Europe  North America  Illinois  Sweden

INDUSTRY KEYWORDS:

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