Dollar General Offers More Toys This Holiday Season

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Dollar General Offers More Toys This Holiday Season

Shoppers will find more licensed and branded items, plus a large selection of toys under $10

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)-- Dollar General (NYS: DG) has expanded its toy section for the holiday season. The discount retailer has stocked its toy aisles with some of the most popular toys and is delivering great value on the toys at the top of customers' shopping lists.


"Offering our customers the name brand toys they want at great prices is a priority for Dollar General," said Todd Vasos, Dollar General's executive vice president, division president and chief merchandising officer. "Shoppers will be delighted by the hot toys and classics that are in our stores this season."

Dollar General has added more licensed and branded items to its holiday toy offering, including popular toys from Mattel®, Disney® and Hasbro®. A few of the name brand toys featured at Dollar General include:
Monster High® Doll - $15
Barbie® Fashion Doll - $12
Dora® Adventure Doll - $12
Hot Wheels® Wall Tracks Set - $20
Thomas the Tank® Busy Day Set - $16

The discount retailer also offers a wide selection of $5 and $10 toys, and a few highlights include:
Hot Wheels® 5-pack -$5
Little Fairy® Set - $5
Lil Abbey and Emma® Doll Set - $5
U.S. Marines® Fire Team Figures - $5
Musical Caterpillar - $10

Customers who spend $75 or more on toys at Dollar General will receive 10 percent off their toy purchase. The toy discount is available in all of Dollar General's 10,000 stores through Dec. 24, 2012.

"We're making shopping for toys convenient and affordable," said Vasos. "Customers will easily find the toys they want at Dollar General without having to make a special trip to a toy store or big box retailer."

Customers will also find a selection of toys online at www.dollargeneral.com.

View Dollar General's toy book at www.dollargeneral.com or pick one up in a Dollar General store.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 10,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.

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Dollar General Corporation
Emily Weiss, 615-855-5210
emweiss@dollargeneral.com

KEYWORDS:   United States  North America  Tennessee

INDUSTRY KEYWORDS:

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