Procter & Gamble, its Orgullosa Program and the League Against Cancer Partner in the Fight Against B

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Procter & Gamble, its Orgullosa Program and the League Against Cancer Partner in the Fight Against Breast Cancer and Empower the Community to Share the Gift of Early Detection

For every new "Like" on its Facebook page, Orgullosa will donate $1 to the League Against Cancer, up to $10,000

CINCINNATI--(BUSINESS WIRE)-- In honor of Breast Cancer Awareness Month, Procter & Gamble (P&G) and its Orgullosa program have joined forces with Liga Contra el Cáncer to empower the community to share the gift of breast cancer early detection through simple, everyday actions. The program is designedtorally women to take action by preparing their own early detection plan, sharing inspirational stories about how early detection saves lives and by supporting the cause.


According to the American Cancer Society, breast cancer is the most commonly diagnosed type of cancer among Hispanic women, and it is detected at an advanced stage more often than in non-Hispanic women. This difference has been largely attributed to lower frequency of and longer intervals between mammograms, and lack of timely follow-up of suspicious mammograms.

The efforts by Orgullosa and the League Against Cancer will support P&G's GIVE Hope and its breast cancer early detection awareness message. GIVE Hope is part of P&G's GIVE program, a social sustainability platform designed to inspire and enable people to use their everyday purchases to touch lives and improve life.

"My sister-in-law is a breast cancer survivor, so I know firsthand the importance of early detection. For this reason, I am proud to be part of Orgullosa and to help carry this meaningful and important cause that is dear to my heart," said Valentina Sanchez, Orgullosa Brand Manager.

As a part of this effort, Orgullosa will be donating $10,000 to the League Against Cancer and is providing the opportunity for more women to support the cause. During the month of October, for every new "Like" on its Facebook page, Orgullosa will donate $1 to the League Against Cancer, up to an additional $10,000. Also, on another special Facebook application, consumers will be able to share inspirational stories about breast cancer awareness and the importance of early detection to help spread the word.

Another way consumers can support the cause is through the redemption of the coupons from the October 14 P&G brandSAVER® found in Sunday newspapers across the nation. For every brandSAVER coupon redeemed, a one-cent donation will be provided to the National Breast Cancer Foundation, Inc. and consequently its partners, like the League Against Cancer, to fulfill their mission to save lives through early detection and provide mammograms for those in need.

"The support that Orgullosa and the community provide the League Against Cancer is imperative so we can continue to provide the education about early breast cancer detection and diagnostic breast care services for those in need," said Adriana Cora, Executive Vice President/volunteer of League Against Cancer.

To help spread the word by sharing your inspirational stories and to donate please visit: http://www.facebook.com/orgullosa.

Other resources in Spanish are available through the League Against Cancer's website: http://ligacontraelcancer.org/es

About Orgullosa

Orgullosa is a P&G-owned program that celebrates Latinas and empowers them to feel confident about their personal appearance, style and homes by offering solutions that satisfy their beauty and household needs through a variety of trusted brands, including Olay®, Secret®, Venus®, Pantene®, CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.

About the League Against Cancer

League Against Cancer, Inc. / Liga Contra el Cancer, Inc. is a volunteer driven, nonprofit organization, with the mission of providing free medical care to cancer-diagnosed individuals with no insurance, no government assistance an little economic resources. The organization offers equal opportunity of service to all qualifying individuals, regardless of race, creed or national origin, provided that they have established legal residence in the State of Florida.

About P&G GIVE

P&G GIVE is a social sustainability platform designed to inspire and enable people to use their everyday purchases to touch lives and improve life. GIVE embodies P&G's deep commitment to social responsibility and is designed to touch lives and improve life through three pillars: GIVE Hope, GIVE Health and GIVE Education. Each pillar is tied to the P&G brandSAVER, where donations from each coupon redeemed are made to a charity partner, making it simple for consumers to give back without having to spend a lot of time or money. By enabling consumers to address critical social issues affecting our communities, GIVE helps P&G fulfill its purpose of touching and improving lives, now and for generations to come.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.



Fleishman Hillard
Nathalie Alberto, 305-520-9030
Nathalie.alberto@fleishman.com

KEYWORDS:   United States  North America  Ohio

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