Cypress and Tokyo Electron Device (TED) Announce New Distribution Partnership in Japan

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Cypress and Tokyo Electron Device (TED) Announce New Distribution Partnership in Japan

TED Brings Excellent Track Record in Japan's Programmable Market; Strong Relationships with Industrial Customers

SAN JOSE, Calif. & YOKOHAMA, Japan--(BUSINESS WIRE)-- Cypress Semiconductor Corp. (NAS: CY) and Tokyo Electron Device Limited (TED) today announced an agreement whereby TED will become a distribution partner of Cypress. The agreement, effective October 8, 2012, includes the entire Cypress product line, including PSoC® Programmable System-on-Chip devices, touch-sensing solutions, SRAMs, USB controllers, and more.


TED has a unique business model of creating reference designs and providing specialized design services under its "inrevium" brand. This model has allowed TED to achieve outstanding success in the Japanese programmable device market as a distributor of FPGAs. The company has been responsible for wide proliferation of programmable devices in numerous segments, including industrial, medical, and energy. Earlier this year, TED and Cypress jointly developed a USB 3.0 device interface card under the inrevium brand.

"TED is an outstanding partner for Cypress, with complementary skill sets that we expect will propel expanded PSoC adoption," said Kazuyoshi "Kazu" Yamada, Cypress Japan Country Manager. "We have already seen first-hand how well the TED business model works, and we are excited to work with TED to serve the Japanese market."

"PSoC is a unique offering that has limitless potential for numerous applications and customers," said Yasuyuki Kuriki, President of Tokyo Electron Device Limited. "Our experience and numerous relationships throughout multiple market segments in Japan position us to immediately start to grow Cypress's business in Japan. In addition, we're pleased to be able to offer Cypress's market-leading SRAM, USB and touch-sensing products to our customers. We're eager to begin working with Cypress."

"The inrevium business model is very attractive to Cypress," said Geoff Charubin, Cypress Vice-President of Worldwide Distribution. "We're impressed with TED's demand creation ability, and we believe that highly technical distribution partners are the new standard for Cypress, particularly with our programmable product lines."

About Tokyo Electron Device

Tokyo Electron Device is a technical trading firm that provides semiconductor products and business solutions as well as commissioned design and the development of original products.

URL: http://www.teldevice.co.jp/eng/index.html

About inrevium

Leveraging on rich design and development experiences accumulated at its design development center that was established in 1985, Tokyo Electron Device is focusing on development businesses through its "inrevium" brand to provide commissioned design services based on customer requirements as well as self-developed products that anticipate future market needs.

URL: http://solutions.inrevium.com/

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs, and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress and the Cypress logo, PSoC, CapSense, TrueTouch and West Bridge are registered trademarks of Cypress Semiconductor Corporation.All other trademarks are property of their owners.



Cypress Contact:
Don Parkman, 408-943-4885
dsp@cypress.com
or
TED Contact:
Yoichiro Hotta, +81-45-443-4005
webmaster@teldevice.co.jp

KEYWORDS:   United States  Asia Pacific  North America  California  Minnesota  Japan

INDUSTRY KEYWORDS:

The article Cypress and Tokyo Electron Device (TED) Announce New Distribution Partnership in Japan originally appeared on Fool.com.

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