Rumpus Music Navigation App Released For iPad

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Rumpus Music Navigation App Released For iPad

Livewire Mobile adds iOS support to its successful application

LITTLETON, Mass.--(BUSINESS WIRE)-- Livewire Mobile (otcmarkets: LVWR), the one-stop digital content solutions provider for carriers, consumer device manufacturers, media companies, and consumers has made its music navigation and discovery app, Rumpus Music, available on the iPad.®

Using multiple data sources to enhance its discovery technology for music, the app allows music fans to navigate their way through the tunes and artists they love and to re-connect with old favorites.

The app, which sells for $1.99 on Apple®'s App Store, plugs directly into iTunes and gives iPad users the chance to immerse themselves in the music relationships and interactions that have made Rumpus popular on Android smartphones and tablets.

The genius behind Rumpus is the unique way the millions of tracks and artists available on iTunes have been connected, so that users can join the dots between all the relationships and information that make music discovery so addictive.

The app then gives you a way of smart bookmarking your music discoveries, leaving a breadcrumb trail that enables you to re-trace your steps when you go back, so you never lose touch with your musical discoveries.

The user is steered through an easy and intuitive journey, seeing what other music was produced by a favorite artist, or how a tune or artist influenced others or was influenced by particular music.

It then hooks together the music, videos, biographical information and imagery so the music fan can immerse themselves in the navigation and discovery experience.

Matthew Stecker, CEO of Livewire Mobile, said: "Rumpus has been getting a great deal of positive attention from the music industry - from artists, labels and our customers - and we are thrilled it's now been made available on the iPad.

"We've taken the best of the Rumpus for Android components and made them better specifically for iOS and we are looking forward to seeing the reaction of music lovers to the new app.

"Rumpus Music gives music fans an interactive and simple way of navigating through the complex world of music and makes it easy for them to go back and enjoy that music again in the future. So many music discovery experiences are transient and forgotten - Rumpus Music gives users the chance to go deeper and make it a key part of their music life."

Mr Stecker said: "The app works perfectly, pulling together the data from many of the major music industry players behind the scenes so that we can seamlessly show music fans what links together artists, tunes and the musical inspirations behind them."

Rumpus Music for iPad is the latest in a string of innovative plays Livewire Mobile has brought to the digital market in 2012 in conjunction with its partners the music labels. The new Unlimited Music service Siren, on Public Mobile in Canada, was launched last month.

Rumpus is now available for download on the iPad in North America here: http://itunes.apple.com/app/rumpus-music/id563290151?mt=8

Livewire Mobile runs digital entertainment solutions for carriers in nine countries, as well as for OEMs and other partners. Its ringback solution is deployed in ten countries worldwide. It is opening a new office in Washington DC to help support its rapid expansion, adding to its offices in Littleton, Mass, St Ives, Cambs, in the UK and Montreal in Canada.

This week Livewire Mobile was named as a finalist in the Best Music Service Provider category at the prestigious ME Awards 2012, alongside industry names such as Spotify and Shazam.

About Livewire Mobile

Livewire Mobile, Inc. (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. The company's integrated suite of content services includes applications, video, games, ringback tones, ringtones, DRM-free full-track music, e-books and more as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed VAS operations. For more information, please visit www.livewiremobile.com.

Livewire Mobile is a registered service mark. Other trademarks are properties of their respective owners.

Statements other than historical facts included or referred to in this Press Release are "forward-looking statements" including forward-looking statements about the expected availability, content, features and functionality of Rumpus as well as our plans to build additional features.These statements are based on management's expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to the expected availability, content, features and functionality of Rumpus as well as our plans to build additional features. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.



Media Relations
Livewire Mobile, Inc.
Erin Schweppe, +1-617-820-9578
erin.schweppe@livewiremobile.com
or
Dave Moreau, +44 7887645835
dave.moreau@livewiremobile.com

KEYWORDS:   United States  North America  Massachusetts

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