Virtual Piggy Signs On Dillon Rogers to Accept Safe Youth Online Payments

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Virtual Piggy Signs On Dillon Rogers to Accept Safe Youth Online Payments

HERMOSA BEACH, Calif.--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG) announced today that it has signed an agreement to integrate its safe youth payment option into the Dillon Rogers website. Dillon Rogers offers bracelets, jewelry and accessories, providing customization and personalization options for many of their products. Their products are sold online and in stores such as Nordstrom, Bloomingdales, and quality fashion boutiques across the country.

"Our personalized jewelry and accessories are especially popular with young customers," said Geoffrey Dillon, President at Dillon Rogers. "By including Virtual Piggy as a payment option, we're able to give these customers the ability to completely control their experience on our website: picking the product they want, customizing it, and making the purchase all on their own."

"Dillon Rogers really speaks to what Virtual Piggy customers are looking for by offering a personalized experience in a quality product," said Dr. Jo Webber. "They empower young customers to customize their products, and now they'll be empowered to safely purchase those items as well. Plus, our young customers can now buy personalized Dillon Rogers products as gifts for their family's special occasions."

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com.

About Dillon Rogers

Dillon Rogers has offered quality leather bracelets, fashionable jewelry and accessories for twelve years. Their products are sold online and in stores such as Nordstrom, Bloomingdales, and quality fashion boutiques across the country. Their hallmark is providing customers with the ability to express their creativity by customizing their own items with their names, initials, or other messaging. Incorporating this option into their online store makes it easy for customers to conveniently pick the product they want, customize it, and have it shipped.

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.



Virtual Piggy, Inc.
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805

KEYWORDS:   United States  North America  California

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