MyHumana Mobile App Wins "People's Choice" as Favorite Smart Phone or Tablet App, 2012 American Busi

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MyHumana Mobile App Wins "People's Choice" as Favorite Smart Phone or Tablet App, 2012 American Business Awards

Humana app wins prestigious award for 2ndconsecutive year

LOUISVILLE, Ky.--(BUSINESS WIRE)-- Humana Inc.'s (NYSE: HUM) leadership and innovation in the mobile technology space has been recognized again. Consumers voted MyHumana Mobile App the winner of the People's Choice Stevie® Awards for Favorite New Products, in the Favorite Smart Phone or Tablet App category, in the 2012 American Business Awards competition.

The American Business Awards are the nation's premier business awards program. For the People's Choice awards, the general public vote for their favorite new products and services of the year. More than 98,000 votes were cast in 30 product categories in this year's vote.

"We are so proud to win the People's Choice award for the second consecutive year because it represents the voice of the consumer and was driven by their votes and support," said Brian LeClaire, Senior Vice President and Chief Information Service Officer for Humana. "Humana's Mobile Business and IT teams have worked extremely hard to build world-class applications that help make well-being and healthy living more accessible for consumers. This award inspires us to continue driving even greater innovation in the mobile space."

MyHumana Mobile App is available as a free download for all Apple and Android smart phones and tablets.

"MyHumana Mobile brings the most personalized and relevant self-service tools and resources to our Humana members whenever and wherever they need it," said Christopher J. Nicholson, Service Vice President for Humana's Strategic Consultancy. "The app helps guide a patient to find the best doctor or health care practitioner based on their needs. The patient can use the app to directly fax their ID card information to the practitioner to verify benefits. Together the patient and practitioner can use MyHumana Mobile to confirm what out-of-pocket cost would be for a medication, and then collaborate to find a lower-cost prescription alternative before the prescription is written."

The MyHumana app is an increasingly popular resource for Humana members on-the-go. During the past 12 months, app downloads and mobile visitors have both nearly tripled.

The MyHumana app's growing use has led to additional recognition:

  • In an independent study just released by MyPrivateBanking Research, Humana was evaluated against 30 international health plans and ranked #1 for its app strategy.
  • The app also won a Bronze Stevie® Award in the Utilities/Services category of the American Business Awards. Stevie Award winners were selected by more than 270 executives nationwide who participated in the judging process this year.

In addition, Humana's Integrated Proposal System won a 2012 "People's Choice" Stevie Award for Favorite New Products in the Business-to-Business Product category. The real-time system dynamically generates product proposals from Humana agents and brokers to our prospective employer groups.

About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevie's recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

About MyPrivateBanking Research

MyPrivateBanking Research is an independent research firm. Established in 2009 in Switzerland, the firm specializes in research and analysis on how financial services firms should develop their websites, social media presences and mobile apps to best serve existing customer and to win new clients. The firm offers its insights in comprehensive reports as well as customized research, workshops and presentations. For further information please check www.myprivatebankingresearch.com.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company's web site at www.humana.com, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance information.



Humana Corporate Communications
Marvin Hill, Jr., 502-476-0315
mhill1@humana.com

KEYWORDS:   United States  North America  Kentucky

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