Best Brands: Apple Gains on Coca-Cola

Before you go, we thought you'd like these...
Before you go close icon

Interbrand has released its "Best Global Brands of 2012," which contains no surprises. Coca-Cola Co. (NYSE: KO) remains at the top of the list with a brand value of $77.8 billion. Apple Inc.'s (NASDAQ: AAPL) brand valuation jumped 129% to $76.6 billion. The move nearly mirrors the rise in its share price. Apple is almost certain to take the top slot next year.

At the other end of the list are Research In Motion Ltd.'s (NASDAQ: RIMM) BlackBerry, which had a drop in value of 39% to $3.9 billion. Viacom's (NASDAQ: VIA) MTV lost 12% of its value and fell to $5.6 billion. Nokia Corp.'s (NYSE: NOK) value fell 16% to $21 billion. It is surprising that Nokia and BlackBerry did so well. The Interbrand method of valuation is fuzzy, perhaps because it wants to gain new clients for its brand-building business.

Douglas A. McIntyre


Filed under: 24/7 Wall St. Wire, Consumer Goods, Cult Stock, Research Tagged: AAPL, KO, NOK, RIMM, VIA
Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners