What Did Apple Get Right With Maps?

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Apple's iPhone 5 mapping software is being panned in the United States. While it's undeniable that Apple's Maps needs refinement, it's also true that consumers like familiarity, in which case anything short of Google Maps would be likely to elicit gripes.

In China, on the other hand, Apple went with the top mapping software -- AutoNavi -- and thus far, Chinese users seem plenty pleased. This is a market where Apple has seen nearly $23 billion in sales over the past year, rapidly becoming on par with the American market.

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The article What Did Apple Get Right With Maps? originally appeared on Fool.com.

Eric Bleeker has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple and Google. Motley Fool newsletter services recommend Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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