WMS and KISS to "Rock and Roll All Nite" at G2E® with Premiere of New KISS™ Slot Game

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WMS and KISS to "Rock and Roll All Nite" at G2E® with Premiere of New KISS™ Slot Game

- High Energy Participation Game to Deliver a Party Every Day on Casino Slot Floors -

- Kiss Co-Founders Paul Stanley and Gene Simmons to Introduce this Rocking New Gaming Floor Experience on Tuesday, October 2ndwith WMS Booth Appearance -


WAUKEGAN, Ill. & LAS VEGAS--(BUSINESS WIRE)-- A rock and roll experience like none other is set to take over the gaming industry's largest trade show with the debut of the new KISS slot game from WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYS: WMS) , at the twelfth annual Global Gaming Expo (G2E), October 2-4 at the Sands Expo and Convention Center in Las Vegas. In conjunction with the introduction of the new game, legendary original KISS band members Paul Stanley and Gene Simmons will be on hand to meet and greet fans in support of this rockin' new game at the WMS booth (#1118) on Tuesday, October 2 from 10:00 a.m. until Noon PT.

Featuring the music made famous by one of the world's most recognized and successful rock bands, the new KISS slot game offers players unique features for multi-array games, as players can be awarded one, two or three bonus video reel sets on any spin, each enhanced with WILD symbols added to the reels or the low-credit symbols removed. Additionally, when three or more bonus symbols appear on the reels, players will be awarded a Backstage Pass. Players then can choose from one of three passes that may award the Rock n' Records free spin bonus, Band Prize Top Box Bonus or the KISSAlive! Bonus with its exciting new interpretation on picking bonuses set to a soundtrack that's "Hotter than Hell" on WMS' Sensory Immersion platform with the near-concert-like surround sound. The KISS slots are sure to transform casino slot floors into party mode 'round-the-clock with "Rock and Roll All Nite and Party Every Day."

With game elements that feature the band member personas of the "Starchild," "Demon," "Spaceman" and "Catman," players will keep coming back for exciting bonus rounds and music from the band that's been awarded 28 gold albums, the most of any American rock band.

Paul Stanley and Gene Simmons, co-founders of KISS, noted, "We've spent 40 years bringing our spectacle music and the KISS experience to life on stages around the world. We're blown away by this new cutting edge slot game. WMS has done an incredible job of capturing the energy of KISS and bringing our classic rock to life on the casino floor."

Rob Bone, Senior Vice President, North American Sales and Marketing for WMS, said, "KISS is a unique and legendary band that has entertained fans around the world since 1973; and our game designers have brought the distinctive music and energetic appeal of this iconic band to life in a new slot experience that is sure to engage and entertain players everywhere. Everything that makes KISS one of the most well-known bands of all time is featured in this game, from their distinct look and original album artwork, to their chart-topping hits. We know that bringing a player popular brand like KISS to life creates some big platform shoes to fill, but I'm confident we've succeeded. And, with Gene and Paul at G2E to help kick off this exciting new product, it doesn't get any better."

See the rocking new KISS slot game along with more than 100 other new products that demonstrate WMS' commitment to "Engaging Players. Delivering Results™." on display at G2E 2012 (booth #1118).

The deal was brokered by Live Nation Merchandise, KISS's exclusive Worldwide licensing agent.

About KISS

Kiss remains one of the most influential bands in the history of rock and roll. As one of America's top gold-record champions, KISS has released 44 albums and sold more than 90 million albums worldwide. Decades of record-breaking tours around the globe have included high-profile appearances at Super Bowl XXXIII, the Winter Olympics in Salt Lake City, The Rockin' The Corps concert dedicated to our troops in Iraq and Afghanistan, a special guest appearance on the 2009 American Idol finale that boasted 30 million viewers and a 2010 Dr. Pepper Super Bowl commercial and advertising campaign in support of their HOTTEST SHOW ON EARTH tour.

The legacy continues to grow, generation after generation. The unparalleled devotion and loyalty of the KISS Army to the "Hottest Band in the World" is a striking testament to the Band's unbreakable bond with its fans, and just one of the reasons KISS was nominated for induction into the Rock n Roll Hall of Fame. Monster is the upcoming 20th studio album by KISS, set to be released in October 2012, the follow-up to their 2009 chart-topping album "Sonic Boom." Kiss is currently on a world-wide tour, which started summer 2012.

For all things KISS, visit www.KISSONLINE.com.

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. The Company also develops and markets digital gaming content, products, services and end-to-end solutions that address global online wagering and play-for-fun social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers' revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook®, Twitter® or YouTube®.

G2E is a registered trademark of the American Gaming Association and Reed Elsevier Inc. Used with permission.

KISS™ & ©2012 Kiss Catalog Ltd. Used with permission.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as "may," "will," "should," "expect," "anticipate," "plan," "likely," "believe," "estimate," "project," and "intend," among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, September 25, 2012. Factors that could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs to restructure our business and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions taken in fiscal 2011 and 2012; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be requirements to fulfill customer orders; (12) increased involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under "Item 1. Business," "Item 1A. Risk Factors" and "Legal Proceedings" in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.



Investors
WMS Industries Inc.
William H. Pfund, 847-785-3167
VP Investor Relations
bpfund@wms.com
or
JCIR
Joseph N. Jaffoni or Richard Land, 212-835-8500
wms@jcir.com
or
Media
WMS Industries Inc.
Mollie Cole, 773-961-1194
Director, Communications
mcole@wms.com

KEYWORDS:   United States  North America  Illinois  Nevada

INDUSTRY KEYWORDS:

The article WMS and KISS to "Rock and Roll All Nite" at G2E® with Premiere of New KISS™ Slot Game originally appeared on Fool.com.

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