Cook Like a Pro: GE Appliances Adorn New RACHAEL RAY Studio

Before you go, we thought you'd like these...
Before you go close icon

Cook Like a Pro: GE Appliances Adorn New RACHAEL RAY Studio

RACHAEL RAY's show selects GE Appliances to outfit state-of-the-art kitchen set; relationship showcases how viewers can improve culinary skills with features on appliances

LOUISVILLE, Ky.--(BUSINESS WIRE)-- (NYSE: GE) — Professional kitchens often look unattainable to those cooks whose main course goes no further than the family kitchen table. The newly designed RACHAEL RAY set featuring GE appliances, and debuting on season seven's premiere on Sept. 17, will change that for aspiring home cooks.

RACHAEL RAY on her show set, which is the first to showcase GE's French door refrigerator with the n ...

RACHAEL RAY on her show set, which is the first to showcase GE's French door refrigerator with the new Slate finish. (Photo: GE)


"GE Appliances is excited to be providing the latest in home appliance technology and style trends for the RACHAEL RAY Show's new set," says Eddie Martin, chief marketing officer for GE Appliances. "This is a natural progression of the relationship we began last year, and is another piece showcasing the results of our $1 billion investment through 2014 to completely transform our product portfolio and become the premier appliance manufacturer in the United States."

In season six, GE Appliances partnered with RACHAEL RAY for RACHAEL'sLOFT, a sleek 2,600-square-foot space in the heart of downtown New York City featured on about 10 segments. The new set holds true to Rachael's down-to-earth personality, while adding a relaxed-chic style that's highlighted by the exposed brick walls, reclaimed wood table and countertops as well as some pieces that mirror Rachael's own home.

What you will see on the set:

  • The set will be the first to showcase a new French door refrigerator in Slate, GE's new appliance finish. The warm, grey metallic with its low-gloss finish is a natural complement to the overall kitchen design.
  • This season, to spice up the cooking segments, the GE Monogram®prep kitchen has been relocated onto the set and will be covered by opaque plexi panels that turn clear, on command, exposing all of the excitement and behind-the-scenes cooking taking place.
  • On air and online, Rachael will explain various cooking techniques and how they may be tied to a feature on one of GE's appliances. For example, fans can learn the benefits of convection cooking technology in GE's Café™ double wall ovens.

Curious viewers can visit www.rachelrayshow.com for more details on the show and www.geappliances.com to read more about the appliances on the RACHAEL RAY set.

"Oftentimes, people overlook their appliances and only give them credit for the most basic functions. RACHAEL RAY is going to open viewers' eyes to features they may have missed in the past, and it's going to make them better cooks in the end," says Martin.

About GE Appliances

GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people's lives. GE Appliances' products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYS: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.

RACHAEL RAY, the 2008 and 2009 Emmy® Award-winning Outstanding Talk Show, is distributed and produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment. Janet Annino is the Executive Producer. CBS Television Distribution is a unit of CBS Corp.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50410247〈=en



GE Appliances
Julie Wood, PR Manager, 502-452-5914
Julie_Wood@ge.com

KEYWORDS:   United States  North America  Connecticut  Kentucky  New York

INDUSTRY KEYWORDS:

The article Cook Like a Pro: GE Appliances Adorn New RACHAEL RAY Studio originally appeared on Fool.com.

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners