The Only Stock Anyone's Talking About Today

Before you go, we thought you'd like these...
Before you go close icon

The market moved up a bit today. The Dow Jones Industrial Average (INDEX: ^DJI) was up 0.07%, the S&P 500 (INDEX: ^GSPC) 0.21%, and the Nasdaq (INDEX: ^IXIC) 0.32%. No Dow component gained or lost as much as 2%. With that as context, let's look at the stock everybody was talking about.

Before we get to the main course, though, there were some ancillary company stories out there in the market.

Notorious super-sizer McDonald's (NYS: MCD) is adding prominent calorie-count displays to its menus. As McDonald's tries to increasingly capture the healthier part of the fast-food market, it's even thinking of adding grilled nuggets to the menu.


Meanwhile, Abercrombie & Fitch is calling in Goldman Sachs as an advisor. With its shares halved from last October and same-store sales sliding 10% in the second quarter, it appears that investors are getting restless. The rumors circulate around activist investment firm Relational Investors, which had a 3.8% stake at the end of the second quarter.

And Facebook got a rare boost today, up 7.7% to close just under $21 a stub. Folks must have liked what Mark Zuckerberg had to say last night at the TechCrunch Disrupt conference.

All that's well and good, but there was only one company being talked about today: Apple (NAS: AAPL) , and its iPhone 5 unveiling. Our tech analyst Evan Niu gave a great summary. Although there weren't any shocks, Evan notes that "just because Apple didn't surprise everyone, that definitely doesn't mean it disappointed anyone." Preorders start Friday, with shipments a week later. The coverage doesn't stop here, though. Like a blockbuster movie, everyone wants to know what Apple will gross this weekend.

If you're addicted to all things Apple, check out our new Apple premium report. It comes with a bonus iPhone 5 report on how investors can profit on the new device. Sign up today to get it all, and it comes with free updates for a year.

And if you're looking for some more long-term investing ideas, read the Fool's brand-new free report: "The 3 Dow Stocks Dividend Investors Need."

The article The Only Stock Anyone's Talking About Today originally appeared on Fool.com.

Anand Chokkaveluowns shares of McDonald's and Apple. The Motley Fool owns shares of Facebook, McDonald's, and Apple.Motley Fool newsletter serviceshave recommended buying shares of Facebook, McDonald's, Apple, and Goldman Sachs and creating a bull call spread position in Apple. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners