How Big Will the iPhone 5 Be?

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It's a foregone conclusion that Apple's (NAS: AAPL) iPhone 5 will be big when it rolls out in a few weeks. FBR Capital Markets analyst Craig Berger turned heads earlier this month by forecasting that Apple may sell as many as 250 million units during the iPhone 5's lifetime.

Okay, but how big will it really be?

Screen size has become a battleground.


It may not seem that way to iPhone owners. They seem to be perfectly fine with the trendsetting smartphone's 3.5-inch touchscreen. However, given the success of Samsung's 4.8-inch Samsung Galaxy S III -- and yesterday's introduction of the 5.5-inch Galaxy Note II -- it's clear that size does matter.

One of the reasons why Google's (NAS: GOOG) Android has grown so quickly as the mobile operating system of choice -- going from a global market share of 43.4% to 64.1% over the past year -- is that the open-source nature of the platform frees handset manufacturers to perpetually push the envelope. Yes, Samsung's the one that came up short last week in Apple's patent case, but the flow of fresh Android gadgets still provides a sharp contrast to Apple's annual updates.

It's not just Android phones getting bigger, of course.

Samsung also became the first company to officially introduce a phone running Microsoft's (NAS: MSFT) Windows Phone 8 yesterday. Beating Nokia (NYS: NOK) to the punch by a few days -- though the devices will probably hit the market at the same time -- Samsung Ativ S will come packing a 4.8-inch display.

Some speculate the Apple's iPhone 5 will be bumped up to a 4-inch screen, but that may not be enough. There's a much bigger display size difference than what's suggested by 3.5, 4, and 4.8 inches.

It's understandable if Apple doesn't want to play the "phablet" game; going as big as the stylus-saddled Galaxy Note II would be too big a gamble for Apple. However, we're clearly no longer living in a "one size fits all" world. The speculation that Apple will crank out smaller iPads and larger iPhones won't die until either the company gives the market what it's expecting, or consumers decide that size really doesn't matter.

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The article How Big Will the iPhone 5 Be? originally appeared on Fool.com.

The Motley Fool owns shares of Apple and Microsoft.Motley Fool newsletter serviceshave recommended buying shares of Microsoft, Apple, and Google.Motley Fool newsletter serviceshave recommended creating a synthetic covered call position in Microsoft.Motley Fool newsletter serviceshave recommended creating a bull call spread position in Apple. The Motley Fool has adisclosure policy. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. Try any of our Foolish newsletter servicesfree for 30 days.Longtime Fool contributorRick Munarrizcalls them as he sees them. He does not own shares in any of the stocks in this story. Rick is also part of theRule Breakersnewsletter research team, seeking out tomorrow's ultimate growth stocks a day early.

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