Europe Claims Its Newest Victim: Apple

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The video below shows Fool analyst Eric Bleeker discussing Apple's recent troubles in Europe.

Looking at last quarter's iPhones sales, the U.S. was up 47%, Japan up 45%, mainland China up more than 100% -- and Europe was essentially flat. 

That pain extends across most the continent, except the U.K., which saw 30% growth. However, France, Greece, and Italy had particularly poor showings, and Germany's growth only managed single-digit gains.

It's important to note a couple of things, here. Greece is one region where we've seen pushback against from carriers on subsidizing the large, upfront iPhone cost amid economic hardships. Portugal and Spain are two notable other countries where we've seen carriers push back, and Apple didn't single out growth rates in either aside from saying Western Europe was its greatest weakness in terms of geography. 

For the time being, the iPhone continues to be largely subsidized in areas like the U.S. and U.K. -- well-performing markets -- but this is something for Apple investors to keep watching. 

In the first quarter released this year, Europe saw 46% growth for Apple. Last quarter, it saw 16% growth from the previous year. Considering the company as a whole grew earnings by 23%, that might not seem like a huge drop in growth, but remember that Europe is part of the EMEA region, meaning Apple can be carried by Africa, Eastern Europe, and the Middle East in the segment even if Western Europe -- where Apple's subsidy model is under threat - is seeing slower growth. I don't think Western Europe is the canary in the coal mine, but it shows how comfortable Apple is dominating the industry norm of subsidized phones, and how it would be hurt by any major changes. 

To see Eric's full thoughts on Apple and its European woes, watch the video below.



Apple is the most influential company in technology and has delivered market-smashing returns for those lucky enough to invest in the company. However, with the impending release of the iPhone 5 and Apple TV on the horizon, the stakes have never been higher for the company. If you're looking for a recommendation on how to play Apple along with continuing updates and guidance on the company whenever news breaks, we've created a brand new report that details when to buy and sell Apple. To get started, just click here now.

Austin Smith has no positions in the stocks mentioned above. Eric Bleeker has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple. Motley Fool newsletter services recommend Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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