Wal-Mart Gets a Surprise Win

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The following video is part of our "Motley Fool Conversations" series in which consumer goods editor/analyst Austin Smith discusses topics across the investing world.

Wal-Mart's new "pay with cash" feature has been an unexpected success for the company. What was probably seen as a niche experiment has played out with unexpected benefits like a higher average ticket price online, and as many as 30% of the pay-with-cash users are new to walmart.com. While this is unlikely to have a meaningful impact on Wal-Mart's bottom line, it's just one example of how Wal-Mart continues to be a more flexible company than investors give it credit for. It is hardly the lumbering giant its large box stores and dividend aristocrat crown would suggest.

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At the time this article was published Austin Smithhas no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com, Best Buy, and Netflix.Motley Fool newsletter services recommendAmazon.com and Netflix. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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